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All Journal International Journal Administration, Business & Organization Journal of Bussines Management Basic
Rizqullah, Ayun Anindita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Bahasa Inggris Rizqullah, Ayun Anindita
International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

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Abstract

The purpose of this study is to investigate the effect of Instagram feeds on the buying interest of students in the city of Bandung. This study uses a quantitative description method. Data collection was carried out by distributing questionnaires to students in the city of Bandung with a total of 110 respondents. The analytical method used is simple linear regression analysis with the aim of knowing the effect of the x variable (Instagram Feed) on the y variable (bandung city students). The results of this analysis are that the appearance of the Instagram feed has an influence of 66.6% on the buying interest of students in the city of Bandung
The Influence of Employer Attractiveness and Corporate Reputation on Generation Z’s Job Application Interest in Startup Companies Rizqullah, Ayun Anindita; Pramono, Tangguh Dwi; Pratami, Eggi Indriani
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

In this digital era, start-up companies continue to grow, with the number reaching 2,637 companies in Indonesia by 2024. Generation Z, which is known to be technologically literate or tech-savvy, is considered to be very suitable for the characteristics of startups related to technology such as websites and the internet. However, recently many startups have gone bankrupt and had to close, resulting in mass layoffs. This damages the reputation of startups in the eyes of customers, investors and job seekers, especially Generation Z. This research aims to find out whether Generation Z is still interested in applying for jobs at startups based on employer attractiveness and corporate reputation. The research was conducted on final year students in Greater Bandung using a quantitative explanatory method, using a questionnaire distributed to 214 respondents via Google Forms. The data was processed using the IBM SPSS 26 application. The research results showed that there was a positive and significant influence of employer attractiveness and company reputation on Generation Z's interest in applying for jobs, especially final year students in Greater Bandung
Co-Authors Pratami, Eggi Indriani