Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal Administration, Business & Organization
Rizqullah, Ayun Anindita
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Bahasa Inggris Rizqullah, Ayun Anindita
International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to investigate the effect of Instagram feeds on the buying interest of students in the city of Bandung. This study uses a quantitative description method. Data collection was carried out by distributing questionnaires to students in the city of Bandung with a total of 110 respondents. The analytical method used is simple linear regression analysis with the aim of knowing the effect of the x variable (Instagram Feed) on the y variable (bandung city students). The results of this analysis are that the appearance of the Instagram feed has an influence of 66.6% on the buying interest of students in the city of Bandung
Co-Authors