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All Journal Jurnal Ilmiah Ecobuss
Safitry, Salwa Nadea
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Economics, Econometrics & Finance

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Pengaruh Brand Image, Brand Awarreness, Dan Brand Trust Terhadap Brand Loyalty Pada Batik Tulis Dewi Rengganis Haidiputri, Trivosa Aprilia Novadiani; Rustianawati, Mutimmah; Lidyana, Novita; Safitry, Salwa Nadea
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2313

Abstract

This research aims to determine the influence of Brand Image, Brand Awareness, and Brand Trust on Brand Loyalty in Dewi Rengganis Written Batik, Probolinggo Regency simultaneously, partially and which variable is dominant. The type of research used was quantitative descriptive, with a sample size of 35 respondents. Determination of samples using simple random sampling techniques. The data analysis methods used include validity and reliability tests, classical assumption tests, R2 determination analysis, multiple linear regression tests and f tests (simultaneous) and t tests (partial). The test results show that simultaneously, Brand Image, Brand Awareness, and Brand Trust influence Brand Loyalty. Partially, it shows that Brand Image, Brand Awareness, and Brand Trust influence Brand Loyalty. Meanwhile, the variable that has the dominant influence on Brand Loyalty is the Brand Image variable
Co-Authors Lidyana, Novita Rustianawati, Mutimmah Trivosa Aprilia Novadiani Haidiputri