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All Journal Jurnal Ilmiah Ecobuss Rechtsnormen Journal of Law
Febiana, Febiana
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Pengaruh Content Marketing (Shopee), Review Product, dan Brand Ambassador Terhadap keputusan Pembelian Produk Scarlett Whitening pda Mahasiswa Universitas PGRI Kanjuruhan Malang Febiana, Febiana; Nurfarida, Iva Nurdiana; Kowiyanto, Kowiyanto; Suharso, Arien Anjar Puspitosari
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2324

Abstract

This study aims to explore the ways in which product reviews, brand ambassadors, and content marketing on Shopee influence users’ choice to purchase Scarlett Whitening products. A total of 112 participants were given a Google Form to fill in to collect data for this study. Purposive sampling is one of the sampling strategies, and quantitative explanatory research falls into this group. Conventional assumptions, multiple linear regression, descriptive statistics, and hypotheses are part of the data analysis methods using SPSS 22.0 software. According to recent research, brand ambassadors, product reviews, and content marketing have a positive and substantial impact on customer purchase choices (Shopee). Shopee, a component of content marketing, has a constructive and substantial impact on purchase choices. However, product reviews and brand ambassadors do not significantly influence what consumers choose to buy.
Implementation of Inclusive Education Policies for Persons with Disabilities Nirmala, Bela; Febiana, Febiana; Salsabina, Salwa; Indraswari, Sri Primawati; Henda, Raden
Rechtsnormen: Journal of Law Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/rjl.v3i3.2260

Abstract

Background. Limited access to education for people with disabilities in Indonesia, especially in Cirebon City, is still a serious issue that causes social and economic inequality. Inclusive education is a strategic solution to ensure equal rights, but its implementation in the field is often not optimal. Purpose. This study aims to evaluate the implementation of inclusive education policies in SLB Negeri in Cirebon City based on effectiveness, efficiency, and responsiveness. Methods. The method used is normative juridical with a descriptive approach, focusing on Law No. 8 of 2016 and Cirebon City Regional Regulation No. 10 of 2023. Result. The study's results show that the policy has not been implemented optimally due to limited human resources, infrastructure, minimal teacher training, and complex bureaucracy. In addition, there is still inequality between Public and Private SLBs. Conclusion. Based on William N. Dunn's policy evaluation, this policy has been ineffective and unresponsive. It is necessary to increase the budget, train educators, simplify the bureaucracy, and strengthen the monitoring and evaluation system. Implementation. This study recommends improving regulations and cross-sectoral collaboration to ensure equal access to education for people with disabilities.
Co-Authors Arien Anjar Puspitosari Suharso Henda, Raden Indraswari, Sri Primawati Iva Nurdiana Nurfarida Kowiyanto Nirmala, Bela Salsabina, Salwa