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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mahasiswa Entrepreneur
Widyastutie, Erika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Social Sciences Other

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UPAYA PENINGKATAN PENJUALAN DAN DAYA SAING PADA “ANYA SHOP”MELALUI STRATEGI SWOT Dewi, Asfita; Sriwitantiningsih, Luluk; Murti, Oktavia Wahyu Krisna; Widyastutie, Erika; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4138

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has experienced a significant increase because it is one of the activities that can be used as a means of livelihood that can create jobs both directly and indirectly for the community. This MSME is very helpful for individual micro entrepreneurs because it has proven to be able to overcome the economic crisis that has hit Indonesia. Various efforts by the government have been made to increase the development of MSMEs. The purpose of this research is to find out how the marketing strategy carried out by MSME Anya Shop increases sales. The type of research is qualitative with SWOT analysis. Data collection methods are interviews, documentation and observation. The results of this research show that the strategic analysis carried out has been effective and the SWOT strategy has been implemented to increase sales at Anya Shop MSMEs, namely by adding sales products, attractive product forms, adding human resources, using social media and maintaining product quality.
The Effect Of Supervision And Standard Operational Procedures (SOP) On Employee Performance With Work Discipline As An Intervening Variable Widyastutie, Erika; Qomariah, Nurul; Martini, Ni Nyoman Putu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7350

Abstract

The goals of the organization are not only dependent on technology, but more dependent on the human resources who carry out their work. The ability to provide optimal work results to meet the needs of the organization as a whole is a contribution to employee performance. Having employees who have good performance and quality is the hope of every leader in order to achieve the goals of the organization. This study aims to test and analyze the effect of supervision and Standard Operating Procedures (SOP) on employee performance with work discipline as an intervening variable in the Nursing section of the Kalisat Regional Hospital. The population used in this study were all employees in the Nursing section of the Kalisat Regional Hospital and the sample size was 130 respondents. The method of analysis and hypothesis testing uses variance-based SEM testing or Partial Least Square (SEM-PLS) with the WARP-PLS program. The results showed that supervision has a positive and significant effect on employee performance and work discipline. Standard Operating Procedures (SOPs) have a positive and significant effect on work discipline but are not significant to employee performance. Work discipline has a positive and significant effect on employee performance. Supervision and Standard Operating Procedures (SOP) have a positive and significant effect on employee performance with work discipline as an intervening variable.
Co-Authors Dewi, Asfita Martini, Ni Nyoman Putu Murti, Oktavia Wahyu Krisna Nurul Qomariah Sriwitantiningsih, Luluk