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All Journal Jurnal Ekonomi & Studi Pembangunan Jurnal Mahasiswa Entrepreneur
Murti, Oktavia Wahyu Krisna
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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UPAYA PENINGKATAN PENJUALAN DAN DAYA SAING PADA “ANYA SHOP”MELALUI STRATEGI SWOT Dewi, Asfita; Sriwitantiningsih, Luluk; Murti, Oktavia Wahyu Krisna; Widyastutie, Erika; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4138

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has experienced a significant increase because it is one of the activities that can be used as a means of livelihood that can create jobs both directly and indirectly for the community. This MSME is very helpful for individual micro entrepreneurs because it has proven to be able to overcome the economic crisis that has hit Indonesia. Various efforts by the government have been made to increase the development of MSMEs. The purpose of this research is to find out how the marketing strategy carried out by MSME Anya Shop increases sales. The type of research is qualitative with SWOT analysis. Data collection methods are interviews, documentation and observation. The results of this research show that the strategic analysis carried out has been effective and the SWOT strategy has been implemented to increase sales at Anya Shop MSMEs, namely by adding sales products, attractive product forms, adding human resources, using social media and maintaining product quality.
The influence of experience economy and healthcare facility on intention of revisiting through patient satisfaction as an intervening variable Murti, Oktavia Wahyu Krisna; Martini , Ni Nyoman Putu; Herlambang, Toni
Jurnal Ekonomi & Studi Pembangunan Vol. 26 No. 1: April 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v26i1.25469

Abstract

The development of the hospital service sector provides many choices of places for people to seek treatment. Hospitals have a duty to provide health services to the community on an ongoing basis. The purpose of this study is to test and analyze the effect of experience economy and healthcare facility on the intention of revisiting patients through patient satisfaction as an intervening variable (Study on Outpatients at Kalisat Regional Hospital). This study uses descriptive quantitative research. The population of this study were outpatients of the Kalisat Regional Hospital and sampling using purposive sampling method. The analysis technique used in hypothesis testing is Variance-based SEM or Partial Least Square (SEM-PLS) testing with the warp pls 7.0 program. The results showed that experience economy has a positive and significant effect on intention of revisiting and patient satisfaction. Healthcare facility has a positive and significant effect on intention of revisiting and patient satisfaction. Patient satisfaction has a positive and significant effect on intention of revisiting. Experience economy and healthcare facility have a positive and significant effect on intention of revisiting through patient sSatisfaction as an intervening variable.
Co-Authors Dewi, Asfita Herlambang, Toni Martini , Ni Nyoman Putu Nurul Qomariah Sriwitantiningsih, Luluk Widyastutie, Erika