Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Manajemen Kesatuan
Mariana, Brina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Service Quality As A Mediating Variable Of The Influence Of Digital Marketing Variables On Customer Satisfaction Mariana, Brina; Syafei, M. Yani; Narimawati, Umi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7701

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main material for analyzing each hypothesis formulated in this article. The data used in this article is primary data that researchers obtained from interviews with Indomaret employees spread throughout Indonesia digitally. The data obtained were analyzed using the smart PLS 4.0 analysis tool.
Achieving Entrepreneurial Renewal in Resource-Constrained SMEs through Digital Platforms: A Process-Oriented Model Hernady, Joddy; Mariana, Brina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3681

Abstract

Small and medium-sized enterprises are vital for economic growth but face challenges in adopting digital transformation due to limited resources. This study aims to explore how digital platforms enable these enterprises to achieve entrepreneurial renewal by developing a process-oriented model. Through a systematic literature review of 50 peer-reviewed studies published between 2010 and 2024, the research examines the role of digital platforms in fostering agility, experimentation, and capability-building across various sectors and regions. Findings reveal that internal drivers, such as entrepreneurial mindset and organizational learning, combined with external support from digital ecosystems and government policies, facilitate transformation. However, barriers like financial constraints, skill shortages, and infrastructural gaps hinder progress, particularly in rural or traditional enterprises. The study proposes a four-stage model Awareness and Motivation, Experimentation and Adoption, Reconfiguration and Scaling, and Strategic Renewal to guide enterprises through iterative transformation. This model emphasizes the dynamic interplay of internal capabilities and external opportunities. In conclusion, the framework offers a structured approach for small and medium-sized enterprises and policymakers to navigate digital transformation, addressing resource constraints and fostering sustainable innovation in diverse contexts.
Co-Authors Hernady, Joddy Syafei, M. Yani Umi Narimawati