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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Mariana, Brina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Service Quality As A Mediating Variable Of The Influence Of Digital Marketing Variables On Customer Satisfaction Mariana, Brina; Syafei, M. Yani; Narimawati, Umi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7701

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main material for analyzing each hypothesis formulated in this article. The data used in this article is primary data that researchers obtained from interviews with Indomaret employees spread throughout Indonesia digitally. The data obtained were analyzed using the smart PLS 4.0 analysis tool.
Co-Authors Syafei, M. Yani Umi Narimawati