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All Journal International Journal of Economics and Management Ardhi: Jurnal Pengabdian dalam Negri
Beby Asdilvira
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering

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Impact Of Destination Management Organization On The Development Of Sugihen Tourism Village Harefa, Mega Hernawati; Yogi Putra; Beby Asdilvira; Furqan
International Journal of Economics and Management Vol. 3 No. 01 (2025): International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i01.63

Abstract

This study aims to examine the impact of Destination Management Organization (DMO) on the development of Sugihen Tourism Village, by examining how coordination and strategies implemented by DMO can improve economic growth, cultural preservation, and environmental sustainability in the tourism village. The study used a mixed methods approach, which integrates quantitative and qualitative methods. Quantitative data were obtained through a survey of 120 respondents, which were analyzed using multiple linear regression tests and descriptive analysis to measure the relationship between the perception of the role of DMO (independent variable) and the level of tourism village development (dependent variable). The results showed that an effective DMO role is key to optimizing tourism village development. Solid coordination, integrated marketing strategies, and active community participation are important elements that support improving the quality and competitiveness of tourism villages, while maintaining cultural and environmental sustainability. These findings are also supported by qualitative data that reveal the role of DMO in strengthening coordination between stakeholders and increasing active community participation in strategic decision making. Thus, this study confirms that the implementation of an effective, participatory, and integrated destination management model is the main key to achieving sustainable tourism village development and improving the welfare of local communities.
Penerapan Teknologi Digital Untuk Tranformasi Pariwisata Berbasis Komunitas di Desa Sugihen Yogi Putra; Beby Asdilvira
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 6 (2025): December: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i6.1719

Abstract

To improve the competitiveness and well-being of local communities, the growth of community-based village tourism requires the assistance of digital technology. Although Sugihen Village has significant potential for natural and cultural tourism, the use of digital technology in tourism administration and promotion is still minimal. The objective of this community service project is to utilize digital technology to transform community-based tourism in Sugihen Village. The approach used was Participatory Action Research (PAR), which included the stages of needs analysis, digital literacy training and capacity building, implementation of digital tourism technology, mentoring, monitoring, and evaluation. The results of the community service included increased community digital literacy, a stronger position of the Pokdarwis institution in tourism management, and a shift in community perspectives on the use of digital technology as a consequence of the community service activities. In addition to being a marketing tool, digital technology also empowers the community in independent and sustainable tourism management. This activity concluded that the independence of the Sugihen Village community can be strengthened and community-based tourism can be transformed through the use of digital technology accompanied by a participatory approach.
Co-Authors Furqan Mega Hernawati Harefa Yogi Putra