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All Journal Jurnal Simki Economic Benefit : Journal of Bussiness, Economics, and Finance Journal of Management Accounting, Tax and Production
Otovia, Tesya Lola
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Economics, Econometrics & Finance Education Social Sciences

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Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Rumah Makan Padang Jaya di Era Modern Lubis, Adelina; Teviana, T; Otovia, Tesya Lola
Journal of Management Accounting, Tax and Production Vol 3, No 1 (2025): Maret 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v3i1.5615

Abstract

Di era digital, persaingan bisnis dalam bidang kuliner sangat ketat, hal ini membuat rumah makan perlu beradaptasi dengan strategi pemasaran yang jauh lebih modern. Penelitian ini bertujuan untuk melihat bagaimana pemasaran digital bisa membantu meningkatkan daya saing pada Rumah Makan Padang Jaya. Metode yang digunakan dalam penelitian adalah pendekatan kualitatif dengan analisis dari jurnal dan wawancara. Hasil penelitian menunjukkan bahwa penggunaan media sosial dan aplikasi layanan pesan-antar seperti gojek, grab dan shopee food dapat meningkatkan jumlah pelanggan dan menjadikan bisnis lebih dikenal oleh masyarakat. Dengan strategi pemasaran digital yang tepat, rumah makan bisa berkembang dan bersaing dengan lebih baik di pasar yang kini semakin kompetitif.
Pengaruh Perencanaan Sumber Daya Manusia Terhadap Kinerja Usaha Ruang Kuphi Harmen, Hilma; Ardiansyah, Albert Tunggul; Islami, Dian Putri; Ginting, Nabila Al Zahra; Situmorang, Oktaviane; Gurusinga, Radhitya Dava; Tampubolon, Shella Anjelika Br; Otovia, Tesya Lola; Tarigan, Yehezkiel Moris
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1082

Abstract

Human Resources (HR) planning has an important role in improving employee performance and business sustainability. This research analyzes the HR planning strategy at Ruang Kuphi using qualitative methods through literature studies and interviews with business owners. The research results show that recruitment strategies according to needs, experience-based training, and regular briefings help increase employee work effectiveness. Apart from that, an incentive system in the form of bonuses has been proven to increase motivation and productivity. The use of technology in recruitment and performance evaluation also supports more efficient HR management, while the reward and punishment system builds a disciplined and responsible work culture. To increase the effectiveness of HR planning, it is recommended that Ruang Kuphi further optimize technology, strengthen training programs and improve internal communication to create a harmonious and competitive work environment. With the right strategy, Ruang Kuphi can continue to grow and compete in an increasingly dynamic industry.
Strategi Pengembangan Human Capital melalui Program Manajemen Talenta di PT PLN (Persero) Unit Induk Pembangunan Sumatera bagian Selatan Harmen, Hilma; Innayah C, Alifya Dzihni; Sebayang, Dian Putri Islami Br; Lafau, Jhonatan Fidei; Ginting, Nabila Al Zahra; Situmorang, Oktaviane; Tampubolon, Shella Anjelika Br; Yusriah, Siti; Otovia, Tesya Lola
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1424

Abstract

This study aims to formulate a human capital development strategy through the implementation of a talent management program at PT PLN (Persero) South Sumatra Main Development Unit. Changes in the business environment, digitalization, and increasingly competitive job market demand organizations to manage human capital more systematically and sustainably. This study uses a literature review method by reviewing scientific journals, books, and official documents related to talent management and human resource development. The results of the study indicate that the implementation of the talent management program at PT PLN has not been optimal due to several obstacles, such as mismatching employee placement with competencies, unequal access to training, lack of socialization, and weak job succession planning. Based on these findings, recommended development strategies include the implementation of a digital-based competency assessment system, ongoing training and certification, strengthening the talent pool and succession planning, improving internal communication, and instilling a work culture oriented towards performance and innovation. The implementation of this strategy is expected to increase the effectiveness of talent management, strengthen the quality of human capital, and support organizational sustainability in facing the national energy transformation.
Co-Authors Ardiansyah, Albert Tunggul Ginting, Nabila Al Zahra Gurusinga, Radhitya Dava Hilma Harmen Innayah C, Alifya Dzihni Islami, Dian Putri Lafau, Jhonatan Fidei LUBIS, ADELINA Sebayang, Dian Putri Islami Br Situmorang, Oktaviane T Teviana Tampubolon, Shella Anjelika Br Tarigan, Yehezkiel Moris Yusriah, Siti