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All Journal The Way: Jurnal Teologi dan Kependidikan
Nani, Naomi
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Religion

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STRATEGI GEREJA DALAM MEMBANGUN PELAYANAN KONTEKSTUAL BAGI GENERASI Z DI ERA DIGITAL Nani, Naomi; Sirait, Hikman; Rahayu, Esti
The Way: Jurnal Teologi dan Kependidikan Vol. 11 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Teologi Bethel The Way Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54793/teologi-dan-kependidikan.v11i1.197

Abstract

Generation Z is a unique generation. They are born and grew up in a rapid advancing technological era, especially digital technology. Yet, churches often ignore their uniqueness so that the services they hold are not aligned to Generation Z style. Therefore, Churches need to provide special strategies to embrace and reach them through contextual services. Starting from this case, the research aims to find strategies in holding a contextual services for generation Z in the digital era. This research is qualitative descriptive with a literature study method.The result of the research show three important strategies that must be considered to develop contextual services, firstly a partnership-based service strategy, secondly a needs-based service strategy, and thirdly a technology-based service strategy.
Co-Authors Esti Rahayu Sirait, Hikman