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All Journal Economics and Business Journal
Rahman, Nur Delima Novita
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Economics, Econometrics & Finance

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The Influence of Business Location Feasibility, Social Media Advertising and Product Innovation on Increasing Sales of Micro, Small and Medium Enterprises in The Culinary Sector at The Center Point of Indonesia Makassar City Marhawati; Rahman, Nur Delima Novita; Mustari; Ampa, Andi Tenri; Rijal, Syamsul
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.92

Abstract

This study aims to determine the effect of business location feasibility, social media advertising and product innovation partially and simultaneously on increasing sales of culinary MSMEs at Center Point of Indonesia (CPI) Makassar City. This study employs quantitative research methodologies. The data collection techniques used were observation and interviews using questionnaires and documentation of activities. The population as well as the sample in this study were 50 culinary MSME business actors located at the Center Point of Indonesia (CPI). The employed data analysis techniques encompass multiple linear regression analysis, the F-test, the t-test, and the coefficient of determination. The results showed that business location feasibility, social media advertising and product innovation partially influenced the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI). Business location feasibility variables, social media advertising and product innovation simultaneously affect the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI)
Co-Authors Andi Tenri Ampa MUSTARI Raden Mohamad Herdian Bhakti Syamsu Rijal