Article Per Year (5 Year)
p-Index From 2021 - 2026
2.149
P-Index
This Author published in this journals
All Journal Jurnal Kajian Komunikasi Sawwa: Jurnal Studi Gender Wacana: Jurnal Ilmiah Ilmu Komunikasi Humaniora J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik TheJournalish: Social and Government Gunahumas Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Komunika: Jurnal Dakwah dan Komunikasi Journal of Artificial Intelligence and Digital Business Journal of Communication and Public Relations (JCPR) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Ramonita, Latifa
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Analisis Difusi Inovasi Aktivitas Program “Menuju Istana: Lomba Masak Ikan Nusantara” Dalam Proses Pembentukan Agent Of Change Makan Ikan Di Indonesia Ramonita, Latifa
Gunahumas Vol 1, No 1 (2018): Gunahumas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Pemerintah melalui Menteri Perikanan dan Kelautan telah mengumumkan kondisi rawan stunting atau kondisi terhambatnya pertumbuhan dan perkembangan yang dialami oleh anak-anak Indonesia. Menyikapi kondisi ini, Pemerintah menetapkan program “Gemarikan” sebagai salah satu program kerja “Nawa Cita 5”, yang disosialisasikan ke seluruh Indonesia melalui berbagai kegiatan; salah satunya adalah lomba kuliner “Menuju Istana – Lomba Masak Ikan Nusantara” (LMIN), yang digagas oleh Femina Media pada periode Juni-Agustus 2017 lalu. Melalui kompetisi ini Pemerintah berharap masyarakat Indonesia mau lebih banyak makan ikan untuk mendukung tumbuh kembang, sehingga risiko stunting bisa menurun dan hilang. Penelitian ini bertujuan untuk mengetahui dan menganalisis aktivitas program LMIN dalam proses pembentukan agent of change makan ikan di Indonesia, mengetahui beragam hambatannya, serta mengetahui solusi yang bisa dilakukan untuk mengatasi hambatan tersebut. Teori yang digunakan untuk menganalisis kegiatan ini adalah Difusi Inovasi dari Everett Rogers, yang menitikberatkan pada penyebaran inovasi di masyarakat yang dilakukan melalui saluran komunikasi tertentu dalam waktu tertentu, dan dilakukan dalam suatu sistem sosial, dan memanfaatkan agen perubahan untuk membawa inovasi kepada masyarakat. Analisis kegiatan kompetisi kuliner ini dilakukan secara kualitatif melalui wawancara kepada para peserta lomba juga penyelenggara, juga melalui studi dokumen. Hasil dari analisis ini menunjukkan bahwa LMIN pada dasarnya merupakan kegiatan yang menarik dan berpotensi untuk menghasilkan agen-agen perubahan yang siap diterjunkan ke masyarakat, meski sayangnya aktivitas pasca kegiatan belum dilakukan secara terpusat dan terarah. Kata Kunci: Pemerintah, kompetisi, program kuliner, ikan, Indonesia ABSTRACT The Government, through the Ministry of Maritime Affairs and Fisheries, has announced stunting-prone conditions or the conditions of underdeveloped growth in many Indonesian children. Responding to this condition, the Government established the "Gemarikan" campaign as one of the “Nawa Cita 5” working programs, which was disseminated throughout Indonesia through various activities. One of them is the culinary competition: "Menuju Istana – Lomba Masak Ikan Nusantara" (LMIN), which was initiated by Femina Media in the period of June-August 2017. Through this competition, the Government hopes that Indonesian people will be willing to eat more fish to support growth and development, so the risk of stunting can decrease and eventually disappeared. This research aims to find out and analyse the LMIN activities in producing agents of change for eating fish in Indonesia, knowing the various obstacles, and knowing the solutions that can be done to overcome these obstacles. The theory used to analyse this research is the Diffusion of Innovation from Everett Rogers, which focusing in the dissemination of innovation, in the community, which is carried out through certain communication channels in a certain time through certain social system, and agent of change as the carrier of the innovation to the public. The research was carried out through qualitative methods, by informant and program organizer interviews, and also through document studies. The result of this research indicates that LMIN is basically an interesting activity and has the potential to produce agents of change who are ready to be deployed to the community, although unfortunately post-activity activities have not been carried out centrally and directed as expected. Keywords: government, competition, culinary program, fish, Indonesia
Women’s Empowerment in Rara Asmoro Community: An Organizational Culture in Shadow Puppetry Performances Ramonita, Latifa; Sukandar, Rudi; Widowati, Dewi
Humaniora Vol. 15 No. 1 (2024): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v15i1.10713

Abstract

The research discussed that the woman dalang was still not considered equal to male ones in shadow puppetry performances despite being developed in the Mataram Kingdom era. Various reasons caused this phenomenon, such as the audience's preferences for men's dalangs. To respond to this condition, an all-women's karawitan community, Rara Asmoro, emerged in Surakarta to give support to many women who love wayang arts. This community sought to embrace these women's potential to then jointly promote and strengthen their skills in the field of Javanese art and culture. The research attempted to analyze the organizational culture formed in the Rara Asmoro community as an effort to empower women in the Javanese wayang art. The research applied a qualitative descriptive method to obtain a complete picture of the problem by interviewing the leader of Rara Asmoro and its four members. It finds a significance of the leader in empowering its members, fostering their confidence and talents, and expanding their opportunities for networking within the Wayang world. The dynamics of the organizational culture in the community allow everyone to switch roles: as a dalang, as a karawitan player, and as a singer, which opens opportunities for all members to have added value and skills. Conflicts are always resolved in a democratic and respectful manner, in which the leader keeps all of her members close as a family. However, internally, concertive control has not been fully implemented in the organization as it is still centralized on the leader.
ANALISIS KOMUNIKASI KELOMPOK KOMUNITAS THE POWERBUFF GIRLS DALAM UPAYA MENDUKUNG PEMBERDAYAAN PEREMPUAN DI JAKARTA: Komunitas Powerbuff Girls Wiguna, Maylaffayza; Alexandrina, Elke; Ramonita, Latifa
TheJournalish: Social and Government Vol. 5 No. 1 (2024): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v5i1.737

Abstract

Olahraga merupakan kegiatan yang semakin digemari masyarakat, sehingga memunculkan berbagai komunitas. Salah satu komunitas olahraga di Jakarta yang aktif menyuarakan gerakan hidup sehat adalah The Powerbuff Girls (TPG). Dalam konteks masyarakat yang semakin sadar akan pentingnya kesetaraan gender, komunitas olahraga yang aman, nyaman, dan kondusif bagi perempuan menjadi platform yang sangat berarti dalam membantu perempuan meningkatkan kemampuan dan kesehatan fisik maupun mental, meningkatkan rasa percaya diri, dan mendapatkan dukungan sosial. Penelitian ini bertujuan mengetahui komunikasi kelompok yang terjadi dalam TPG, dalam upayanya mendukung pemberdayaan perempuan, dengan menggunakan pendekatan model pemberdayaan dari Huis et al. Rancangan penelitian ini menggunakan metode kualitatif; data dikumpulkan melalui wawancara kepada penggerak dan anggota komunitas TPG, observasi, dan studi dokumen. Hasil penelitian menunjukkan bahwa komunikasi yang terjalin di dalam komunitas olahraga dapat berdampak positif pada perkembangan keterampilan sosial, kesehatan, dan kemampuan aktivitas fisik, kemampuan dalam kepemimpinan, serta adanya sikap saling mendukung di antara perempuan. Selain itu, komunitas olahraga khusus perempuan bisa menjadi wadah untuk bertukar pikiran, berbagi pengalaman, menambah pengetahuan, saling memotivasi, dan membangun jaringan yang mendukung perkembangan perempuan dalam dunia olahraga. Temuan ini dapat menjadi dasar pengembangan program dan kebijakan yang lebih efektif dalam mendukung partisipasi dan pemberdayaan wanita dalam kegiatan olahraga serta komunitasnya.
Branding Indonesia with Agrotourism In Ciwidey Indonesia and Perth Australia Sjarif, Safaruddin Husada; Yunus, Ulani; Limarandani, Ni Putu; Ramonita, Latifa; Shiong, Pong Kok
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1161

Abstract

This study examines the implementation of Indonesian branding in the agrotourism sector in Ciwidey, Indonesia, and Perth, Australia. Agrotourism is chosen for its potential to introduce and promote Indonesia's natural resources, culture, and quality products to local and international tourists. Utilizing a qualitative method with a descriptive approach, the research involves case studies with open interviews and observed data collection. Data is gathered through interviews with key stakeholders and the study of materials related to the agrotourism industry in both locations, participant observation, content analysis, focus group discussions, data collection methods with semi-structured surveys and examining documents such as government regulations and promotional materials. Findings indicate that interactions between Indonesians and the Indonesian diaspora in Perth have positively influenced Indonesia's branding. The study highlights the importance of a unified strategy that integrates Ciwidey's agrotourism with the promotion of Indonesian culture in Perth. Real implications include developing a comprehensive marketing strategy, enhancing stakeholder engagement, implementing cultural exchange programs, improving visitor experiences, creating targeted marketing campaigns, increasing digital promotion and social media engagement, and promoting sustainable practices with community involvement. These actions can strengthen Indonesian branding in the agrotourism sector, enhance visitor experiences, and promote cultural exchange, ultimately boosting tourism and economic growth in both regions.
Understanding the motivation of purchase decision making of KPOP Seventeen’s merchandise in Weverse Shop Alexandrina, Elke; Ramonita, Latifa; Anindita, Arnika
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5191

Abstract

In the midst of society and the economy gradually recovering after COVID-19, there is one group that seems to be continuing to strengthen: Korean Idol lovers. In Jakarta alone, the Blackpink concert which was held on March 11-12, 2023, was a huge success, including other K-Idol concerts. Fans not only chase the concert tickets, but also buy up all available merchandise. Gaon Music Chart data sales on the katadata page even record sales of K-Pop physical albums reaching 53.73 million albums in 2021. This is the first-time physical album sales have exceeded 50 million since 2011. Weverse Shop currently is the largest e-commerce intermediary business, selling K-Pop-themed merchandise through applications and websites, based in South Korea. This shop is the go-to place for fans who want to collect merchandise from K-Pop artists, especially those under Pledis Entertainment, one of which is “Seventeen”. The pattern of purchases by fans is so massive, that they are willing to pre-order because they want to be the first to have the merchandise. Several production errors and merchandise delivery problems that had occurred with Seventeen's merchandise did not reduce the number of buyers, instead they were still sold out.  The theory used in this study is the ERG Theory from Clayton Alderfer which states that motivation is based on three needs, namely Existence, Relatedness, and Growth
The Interplay between PR Messaging and Loyalty in Young Adult Markets: A Study from Medan City Widjaya, Arifa Dani Anggit; Ramonita, Latifa
Journal of Communication and Public Relations Vol. 4 No. 1 (2025): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105004120252

Abstract

As public awareness of environmental and social issues grows, consumers increasingly gravitate toward brands that demonstrate a commitment to sustainability and social responsibility. This shift has prompted businesses to launch campaigns that address these concerns, effectively aligning their values with those of their target audiences. Within the beauty industry, The Body Shop’s "Be Seen Be Heard" campaign serves as a prime example, promoting environmental and social values while engaging consumers. This study examines the relationship between such public relations messaging and consumer loyalty among young adults in Medan City. A quantitative research approach was employed, with data collected from 100 respondents through structured questionnaires. Correlation analysis revealed a strong and significant positive relationship between the PR campaign and consumer loyalty, with a coefficient of 0.823. This result underscores the campaign's effectiveness in fostering loyalty within the young urban demographic by aligning brand messaging with issues of social and environmental relevance. The findings emphasize the strategic role of public relations in shaping consumer perceptions and behaviors, particularly among socially conscious young adults. They also highlight the importance of authentic, values-driven campaigns in cultivating long-term brand loyalty. This study contributes to the growing body of knowledge on the interplay between PR messaging and consumer loyalty, offering practical insights for businesses aiming to strengthen their market presence in the era of sustainability.
Pengembangan Agrowisata dan Pemberdayaan Petani Kopi di Ciwidey, Jawa Barat Melalui Pendampingan oleh Akademisi Ramonita, Latifa; Yunus, Ulani; Husada, Safaruddin
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 1 (2025): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ciwidey as a coffee-producing highland in West Java that has beautiful panorama offers opportunities for agro-tourism development. Unfortunately, this potential has not yet been developed optimally. This research seeks to explore collaboration between academics and stakeholders in the development of sustainable agro-tourism in the Ciwidey area. Through on-site training related to agro-tourism and in-depth interviews with the community, this study seeks to reveal the importance of sharing knowledge and resources, as well as joint learning to encourage innovation and involvement of local communities. Through efforts to bridge the gap between academia and industry, it is hoped that this collaborative model can help develop the socio-economic prospects of the Ciwidey community, contributing to the efforts to preserving Sundanese culture and its environment. Descriptive qualitative methods by applying Rogers' Diffusion of Innovation theory is applied for this research methodology, involving 11 informants. The results of this activity help provide a roadmap for stakeholders who want to develop agro-tourism in Ciwidey, encouraging sustainable empowerment and partnerships between academia and industry.
The Role of Woman’s Peer Group in Enhancing Self-Concept and Self-Image Members To Do Aesthetic Procedures in Jakarta Alexandrina, Elke; Ramonita, Latifa; Wiguna, Maylaffayza; Wempi, J.A
TheJournalish: Social and Government Vol. 6 No. 1 (2025): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v6i1.883

Abstract

This study investigates the role of women’s social groups in enhancing self-concept and self-image to do aesthetic surgery in Jakarta, Indonesia. The existence of these groups can also play a role as reference group or supporter among members. Based on this situation, this study seeks to reveal the complex interplay between support groups, self-concept, and self-image among women in Jakarta in deciding to have aesthetic procedures. Drawing on qualitative inquiry, the research focuses on the voices and experiences of women who have undergone aesthetic procedures, enhanced by their support groups. Data collected through in-depth interviews to members of women’s peer groups, aesthetic doctors, a psychologist, and also through document analysis. The findings shed light on the nuanced ways in which women in Jakarta negotiate beauty ideals and identity formation within a globalized context. While Korean beauty trends offer a compelling aesthetic ideal, they also raise questions about the commodification of beauty and its impact on self-esteem and body image. By situating these findings within the broader socio-cultural landscape, the research contributes to a deeper understanding of the complex dynamics shaping beauty culture in Jakarta and offers insights into promoting body positivity and empowering individuals to embrace diverse expressions of beauty.
Community engagement in digital banking: Insights from Jakarta and Perth Husada, Safaruddin; Yunus, Ulani; Ramonita, Latifa; McMahon, Mark
Jurnal Kajian Komunikasi Vol 13, No 1 (2025): June 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i1.61278

Abstract

Background: In the digital era, community engagement plays a pivotal role in driving market share expansion in the banking sector, yet the impact of such initiatives across diverse regulatory and cultural contexts remains underexplored. Purpose: This study examines the influence of community engagement on the digital bank market share in Jakarta, Indonesia, and Perth, Australia, while addressing disparities in digital access and customer experience. Methods: Employing a quantitative methodology, the study analyzed structured surveys from 300 respondents (150 each from Jakarta and Perth) to uncover relationships between community engagement and market expansion. Results: Findings reveal that robust community engagement significantly enhances customer loyalty and market share in Jakarta, with digital literacy and infrastructure playing a critical role. In Perth, the effect is moderated by regulatory environments emphasizing innovation and consumer trust. These outcomes are inferred through improvements in technical capability, information/media literacy, and user experience, which serve as foundational mediators fostering customer trust, loyalty, and ultimately market expansion. Conclusion: Community engagement is a vital strategy for expanding digital banking market share, yet its effectiveness is contingent on contextual factors such as digital literacy, regulatory frameworks, and customer preferences. Implications: Practically, banks should tailor engagement strategies to local needs, focusing on building trust and addressing digital divides. Theoretically, this research extends the application of Digital Divide Theory in understanding digital banking adoption across contrasting contexts.
Visual Communication Psychology in the Age of AI: An Audience Perception Analysis of Face Filters on TikTok Media Razali, Geofakta; Ramonita, Latifa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.465

Abstract

This study aims to analyze audience perceptions of artificial intelligence (AI)-based facial filters in TikTok content, with a specific focus on the account Arbie Seo. Employing a quantitative survey approach with 20 respondents, the research explores the impact of AI filters on authenticity, credibility, visual appeal, as well as psychological effects and digital identity representation. Findings reveal that 75% of respondents believe AI filters contribute to the construction of new postmodern beauty standards, while 90% consider the use of filters as a form of self-presentation aligned with social media trends. Additionally, 50% of participants perceive AI filters as promoting unrealistic beauty ideals, and 100% agree that such filters affect the perceived authenticity and credibility of content. These results support the assumption that AI technologies shape visual perception not only aesthetically but also psychologically. Drawing on media determinism and postmodernism theories, the study explains how facial filters create simulations that blur the boundaries between reality and representation. The implications of this research highlight the importance of ethical AI implementation in digital communication strategies to preserve content authenticity and credibility within an evolving visual culture.
Co-Authors Akbar, Dinul Fajri Alexandrina, Elke Anindita, Arnika Destria, Chelma Dewi Widowati Geofakta Razali Limarandani, Ni Putu McMahon, Mark Moannissa, Anggi Rahayu, Yuniarti Rizky Faiza, Hazel Safaruddin Husada Setiawan, Joe Harrianto Shiong, Pong Kok Sri Harti Sukandar, Rudi Wempi, J.A Wempi, JA Widjaya, Arifa Dani Anggit Wiguna, Maylaffayza Yunus, Ulani