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All Journal Ebisnis Manajemen Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Hafsari Prabhamanik Faddila
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health

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Penyuluhan Pembangunan Ekonomi Lokal Melalui Produk Tradisional yang Berkualitas dan Berkelanjutan Andrianto Prasetya Nugroho; Zulfa Zakiatul Hidayah; Fiqih Maria Rabiatul Hariroh; Hafsari Prabhamanik Faddila; Rizka Estisia Pratiwi
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1209

Abstract

Building the local economy through quality and sustainable traditional products at Khasanah Sari is a strategic step to improve community welfare and preserve culture. By addressing existing issues through training, digital marketing, product innovation and financial support, Khasanah Sari can grow and contribute positively to the local economy. Clear output targets will be a reference to measure the success of this initiative, making a positive impact on the community and the economy as a whole. Building a local economy through quality and sustainable traditional products involves community empowerment, product development and environmental sustainability By involving the community in production and marketing, their skills can be enhanced, creating new jobs. Traditional products need to be developed to meet quality standards that appeal to modern consumers, while using environmentally friendly raw materials and sustainable production techniques. Effective marketing, including the utilization of digital platforms, will help reach a wider market. In addition, collaboration between the government, businesses, and non-government organizations is essential to support development and market access. Public education and awareness on the importance of local products will also contribute to stronger economic growth and preservation of cultural heritage.bstract and Keywords must be written in English, in italic style, and contain a brief description of the research background, objectives, methods, findings, and implications. The abstract is written in one paragraph with a single space (maximum 200 words), without any reference or formula.
Pengaruh Kinerja Orgasnisasi dan Kompetensi Karyawan terhadap Pencapaian Visi Misi Aji Tuhagana; Rengga Madya Pranata; Hafsari Prabhamanik Faddila
Ebisnis Manajemen Vol. 3 No. 3 (2025): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i3.1109

Abstract

This study aims to analyze the influence of organizational performance and employee competency on the achievement of the vision and mission of Universitas Buana Perjuangan (UBP) Karawang. The research background stems from the importance of synergy between effective organizational governance and the quality of human resources in realizing the strategic direction of higher education. The study employed a quantitative approach with a survey method. Data were collected through questionnaires distributed to 78 respondents, consisting of lecturers and permanent education staff at UBP Karawang. Data analysis was performed using multiple linear regression with the assistance of SPSS. The results indicate that both organizational performance and employee competency have a positive and significant influence on the achievement of the university's vision and mission, both partially and simultaneously. Organizational performance exerts a more dominant influence than employee competency, with an R² value of 0.534, indicating that 53.4% ​​of the variation in vision and mission achievement is explained by these two variables. These findings confirm that effective governance, cross-unit coordination, and the development of professional competencies and work attitudes play a crucial role in improving institutional performance. The practical implication of this study is the need to strengthen quality management and develop sustainable competencies as key strategies in realizing the vision and mission of higher education.
Pengembangan Usaha Rumahan Melalui Perhitungan Harga Pokok Produksi, Penerapan K3, dan Pemasaran Digital Widiastuti Widiastuti; Zulfa Zakiatul Hidayah; Suhendra Suhendra; Hafsari Prabhamanik Faddila; Dwi Auli Ramadhania
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3437

Abstract

"GarasiMenul", a home-based traditional cake business located in Hegarmukti Village, Central Cikarang, Bekasi Regency, holds strategic market potential but faces operational management constraints. The partner's primary issues include inaccurate Cost of Goods Sold (COGS) calculations that exclude overhead and depreciation costs, the lack of Occupational Health and Safety (/K3) standards and Standard Operating Procedures (SOPs) in the kitchen area, and reliance on conventional marketing. This Community Service (PKM) initiative aims to optimize COGS calculation for financial accuracy, implement K3 standards and production SOPs, and apply digital marketing strategies to expand market reach. The offline implementation methodology comprised five stages: program socialization, training (financial literacy, K3, and product photography/copywriting), technology implementation (COGS spreadsheet, K3 equipment, SOP modules, and registration on GrabFood/GoFood and Google Maps), intensive mentoring and evaluation for one month, and program sustainability through printed user modules. The results demonstrated a significant enhancement in partner capacity. The partner successfully transitioned to digital spreadsheet-based bookkeeping, implemented kitchen SOPs and safety protocols, and actively leveraged digital media and online food delivery platforms. Overall, the program improved operational efficiency, financial governance accuracy, workplace safety, and market reach expansion in the digital era.
Co-Authors Aji Tuhagana Andrianto Prasetya Nugroho Dwi Auli Ramadhania Fiqih Maria Rabiatul Hariroh Rengga Madya Pranata Rizka Estisia Pratiwi Suhendra Suhendra Widiastuti Widiastuti Zulfa Zakiatul Hidayah