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All Journal Jurnal Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Andrianto Prasetya Nugroho
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pembinaan E-Commerce Dan Desain Kemasan Dalam Peningkatan Profitabilitas Usaha Andrianto Prasetya Nugroho; Sesri Sellina; Zulfa Zakiatul Hidayah; Prasetyo Hari Sandi; Nadia Meirani
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 1 No. 6 (2023): Desember : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v1i6.291

Abstract

The business world is a zone of uncertainty, to survive we must have value or competitiveness. One strategy to increase competitiveness is to adapt to current developments. In this digital era, we can use e-commerce marketing media as a place to sell. Apart from marketing and sales media, there is also an important thing that attracts customers, namely packaging. A common problem that occurs in the business world in this era of digitalization is not being able to adapt to technology, this is also an obstacle for the business world today. So the aim of this community service activity is to provide assistance and guidance in using the online e-commerce sales platform. Apart from that, to increase product value we will provide insight into packaging design with the ultimate goal for business actors to increase productivity and profitability of course. In this case, the method used is direct counseling and guidance at the Cyqul Food business location in Harjamekar Village, North Cikarang. Guiding the use of e-commerce and developing packaging design is very necessary to improve business.
Penyuluhan Terkait Pentingnya Komunikasi Branding dan Strategi Promosi Untuk Meningkatkan Pelanggan Usaha Mikro Kecil Menengah Andrianto Prasetya Nugroho; Zulfa Zakiatul Hidayah; Erin Soleha; Suhendra Suhendra; Rizka Estisia Pratiwi
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i3.211

Abstract

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.
Penyuluhan Pembangunan Ekonomi Lokal Melalui Produk Tradisional yang Berkualitas dan Berkelanjutan Andrianto Prasetya Nugroho; Zulfa Zakiatul Hidayah; Fiqih Maria Rabiatul Hariroh; Hafsari Prabhamanik Faddila; Rizka Estisia Pratiwi
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1209

Abstract

Building the local economy through quality and sustainable traditional products at Khasanah Sari is a strategic step to improve community welfare and preserve culture. By addressing existing issues through training, digital marketing, product innovation and financial support, Khasanah Sari can grow and contribute positively to the local economy. Clear output targets will be a reference to measure the success of this initiative, making a positive impact on the community and the economy as a whole. Building a local economy through quality and sustainable traditional products involves community empowerment, product development and environmental sustainability By involving the community in production and marketing, their skills can be enhanced, creating new jobs. Traditional products need to be developed to meet quality standards that appeal to modern consumers, while using environmentally friendly raw materials and sustainable production techniques. Effective marketing, including the utilization of digital platforms, will help reach a wider market. In addition, collaboration between the government, businesses, and non-government organizations is essential to support development and market access. Public education and awareness on the importance of local products will also contribute to stronger economic growth and preservation of cultural heritage.bstract and Keywords must be written in English, in italic style, and contain a brief description of the research background, objectives, methods, findings, and implications. The abstract is written in one paragraph with a single space (maximum 200 words), without any reference or formula.
Pengaruh Work Motivation, Work Discipline dan Training Terhadap Employee Work Productivity Kartini, Tri Mulyani; Etty Zuliawati Zed; Andrianto Prasetya Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.3936

Abstract

The success of a company is measured by how optimally it uses existing resources to achieve high productivity. This research aims to find out how much influence work motivation, work discipline and training have on the work productivity of PT employees. IEI. This type of research is quantitative research analyzed using statistics. The author is an employee of PT. IEI in the production operator section has a total population of 62 employees. The sample size uses a saturated sample by means of all members of the population being sampled. Data analysis used SPSS Version 25. This research resulted that the variables of work motivation, work discipline and training had a positive and simultaneous effect on the work productivity of PT employees. IEI. This is proven by the results of F calculated 59.747>2.76 (F calculated>F table) so that Ho4 is rejected and Ha4 is accepted. This means that there is a positive and significant influence between work motivation, work discipline and training simultaneously on the work productivity of PT employees. IEI.
The effect of brand image and brand awareness on purchasing decisions of pizza hut, Lippo Cikarang mall branch Zed, Etty Zuliawati; Tri Mulyani Kartini; Andrianto Prasetya Nugroho
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyse the effect of brand image and brand awareness partially and simultaneously on purchasing decisions (y) of Pizza Hut consumers, Lippo Cikarang Branch. The sample in this study were 105 consumers who had purchased Pizza Hut products in Cikarang city at least in the last year. The sampling method used is purposive sampling method. The data analysis method used is multiple linear regression analysis and classical assumption test with the help of the SPSS 16.0 for windows programme. The results showed that simultaneously (F test) purchasing decisions can be influenced by all independent variables and partially showed that only the Brand Awarness variable (X2) had an effect on purchasing decisions (y) while the brand image variable (X1) had no effect. The Brand Awarness variable (X2) has a significance level of 0.000 while the brand image variable has no significant effect on purchasing decisions (y) because it is seen from the sig t level which is 0.090 greater than 0.05. With a coefficient of determination R Square (R2) of 30.9%, which means that the purchasing decision variable (y) can be influenced by the two independent variables while the remaining 69.1% is explained by other factors not explained in this study. Pizza Hut management is advised to continue to update the quality of the company's image and brand image in order to form a positive perception in the eyes of customers, so that it can help maintain the company's image and be able to increase sales.
Co-Authors Erin Soleha Etty Zuliawati Zed Fiqih Maria Rabiatul Hariroh Hafsari Prabhamanik Faddila Kartini, Tri Mulyani Nadia Meirani Prasetyo Hari Sandi Rizka Estisia Pratiwi Sesri Sellina Suhendra Suhendra Tri Mulyani Kartini Zed, Etty Zuliawati Zulfa Zakiatul Hidayah