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All Journal Journal Economic Excellence Ibnu Sina Global Leadership Organizational Research in Management
Febri Haerurrohman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Dampak Budaya Organisasi Terhadap Efektivitas Program Pelatihan Kepemimpinan dan Pengembangan SDM Mahasiswa FEB Universitas Sultan Ageng Tirtayasa Vera Maria; Nisrina Khalda Turnip; Alya Malika Putri; Febri Haerurrohman
Journal Economic Excellence Ibnu Sina Vol. 3 No. 1 (2025): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i1.2374

Abstract

Leadership training and human resource (HR) development for students of the Faculty of Economics and Business (FEB) at Sultan Ageng Tirtayasa University (Untirta). Organizational culture has an effect on development programs, such as leadership training. this factor is very important in achieving success. This research method uses a descriptive quantitative approach by collecting data through questionnaires given to students who take part in leadership training programs at FEB Untirta. The analysis shows that organizational culture that supports collaboration, innovation, and openness has a positive effect on the effectiveness of leadership training programs. In contrast, organizational customs that tend to be hierarchical and unchangeable can hinder the development of students' human resources. This study assists training program managers at FEB Untirta in developing approaches that are in line with organizational culture to improve leadership training outcomes and student human resource development in the future.
Pengaruh Media Sosial terhadap Peningkatan Penjualan UMKM Fashion di Era Industri 4.0 di Kota Serang Vera Maria; Febri Haerurrohman; Ibnu Khoir Ar Razak
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2978

Abstract

Digital transformation in the industrial era 4.0 has brought fundamental changes to marketing strategies, especially for micro, small and medium enterprises (MSMEs). This study aims to analyze the effect of social media use on increasing sales and income of fashion MSMEs in Serang City. Quantitative methods are used with a simple linear regression approach, and data collection through questionnaires to 61 MSME players. The results of the analysis show that the use of social media has a positive and significant effect on increasing sales and income. The normality test shows that the residuals of model Y2 are normally distributed, while model Y1 is not. In addition, the Glejser test results show indications of heteroscedasticity in both models. Nonetheless, the models remain valid for use as they meet the minimum sample size requirement. These findings confirm that strategic utilization of social media can improve the business performance of fashion MSMEs, so it is recommended as part of an adaptive digital strategy in facing competitive challenges in the era of digital transformation.
Co-Authors Alya Malika Putri Ibnu Khoir Ar Razak Nisrina Khalda Turnip Vera Maria