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All Journal Global Leadership Organizational Research in Management
Ibnu Khoir Ar Razak
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

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Peran Perilaku Organisasi dalam Organisasi Mahasiswa: Studi Kasus Himpunan Mahasiswa Jurusan Manajemen Tahun 2024 Rosdiyanti Rosdiyanti; Fany Rahma; Ilah Ilah; Intan Nuraini; Ibnu Khoir Ar Razak; Hilman Priyadi; Vera Maria
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2904

Abstract

Organizational behavior plays an important role in determining the level of success of the Management Student Association (HMJ Manajemen) organization. By implementing good organizational behavior, members of the organization can work together and communicate effectively, so that each work program can run smoothly and common goals are more easily achieved. In addition, positive organizational behavior can also increase the enthusiasm and activeness of members in participating in various activities. A comfortable and open organizational environment will make members feel appreciated, so that new ideas can emerge and be implemented properly. The decision-making process becomes more participatory and transparent when organizational behavior runs well, so that decisions taken can be accepted by all members. Interaction within the organization also helps members develop various important skills such as leadership, communication, and the ability to work in a team. Not only that, professional organizational behavior will strengthen the image and reputation of HMJ Manajemen on campus and off campus. This will make it easier for the organization to establish cooperation and gain support from various parties.
Pengaruh Media Sosial terhadap Peningkatan Penjualan UMKM Fashion di Era Industri 4.0 di Kota Serang Vera Maria; Febri Haerurrohman; Ibnu Khoir Ar Razak
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2978

Abstract

Digital transformation in the industrial era 4.0 has brought fundamental changes to marketing strategies, especially for micro, small and medium enterprises (MSMEs). This study aims to analyze the effect of social media use on increasing sales and income of fashion MSMEs in Serang City. Quantitative methods are used with a simple linear regression approach, and data collection through questionnaires to 61 MSME players. The results of the analysis show that the use of social media has a positive and significant effect on increasing sales and income. The normality test shows that the residuals of model Y2 are normally distributed, while model Y1 is not. In addition, the Glejser test results show indications of heteroscedasticity in both models. Nonetheless, the models remain valid for use as they meet the minimum sample size requirement. These findings confirm that strategic utilization of social media can improve the business performance of fashion MSMEs, so it is recommended as part of an adaptive digital strategy in facing competitive challenges in the era of digital transformation.
Co-Authors Fany Rahma Febri Haerurrohman Hilman Priyadi Ilah Ilah Intan Nuraini Rosdiyanti Rosdiyanti Vera Maria