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All Journal Kurios Jurnal Nasional Manajemen Pemasaran dan SDM
Manullang, Endang Juliati
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Analisis Pengaruh Word of Mouth dan Marketing Mix terhadap Keputusan Pembelian Konsumen Ribur Korean Cuisine Panggabean, Erika Christine; Manullang, Endang Juliati
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 3 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i3.1457

Abstract

This study aims to determine the effect of word of mouth and marketing mix on purchasing decisions at Ribur Korean Cuisine. The object of this research is consumers of Ribur Korean Cuisine. This type of research is quantitative research. The data collection method used in this research is by distributing questionnaires via google form. The population of this study amounted to 150 people. The sampling technique used the Slovin formula, where the number of samples obtained was 60 people. The results showed that the t test results for the word of mouth variable (X1) were 0.993 < 1.67203 with a significance level of 0.325> 0.05, which means that word of mouth has no significant effect on consumer purchasing decisions (Y). Meanwhile, the t test results for the marketing mix variable of 3.173> 1.67203 with a significance level of 0.002 <0.05 indicate that the marketing mix has a significant effect on consumer purchasing decisions. And for the results of the F test of 10.203> 2.40 and a significance of 0.000 <0.05, which shows that word of mouth and marketing mix together have a significant influence on purchasing decision variables
Pengembangan model bimbingan karier berbasis nilai-nilai kepemimpinan Kristen bagi mahasiswa perguruan tinggi Sihombing, Grace Lamudur Arta; Manullang, Tetti; Manullang, Endang Juliati; Sitinjak, Tresia Rineystika
KURIOS Vol. 10 No. 3: Desember 2024
Publisher : Sekolah Tinggi Teologi Pelita Bangsa, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30995/kur.v10i3.1174

Abstract

This study aims to implement Christian leadership values through a career guidance guidebook for university students. This guidebook is designed to help students integrate biblical principles such as integrity, service, humility, commitment, and justice into their career preparation. The research method uses a Research and Development (R&D) approach, adapting the Courseware Development Process (CDP) model and Gall & Borg to produce a valid and effective guidebook. The results show that this guidebook is practical in enhancing students' understanding of career as a life calling and shaping their character in accordance with leadership values, in addition to guiding students towards a deeper spiritual experience. This approach not only helps students prepare themselves technically but also fosters strong character and a work ethic grounded in biblical principles. This research contributes to preparing students to become competent and service-oriented leaders, addressing the needs of Christian higher education in response to the challenges of the modern workplace.   Abstrak Penelitian ini bertujuan untuk mengimplementasikan nilai-nilai kepemimpinan Kristen melalui buku pedoman bimbingan karier bagi mahasiswa. Pedoman ini dirancang untuk membantu mahasiswa mengintegrasikan prinsip-prinsip alkitabiah seperti integritas, pelayanan, kerendahan hati, komitmen, dan keadilan ke dalam persiapan karier mahasiswa. Metode penelitian menggunakan pendekatan Research and Development (R&D), mengadaptasi model Courseware Development Process (CDP) dan Gall & Borg untuk menghasilkan pedoman yang valid dan efektif. Hasil penelitian menunjukkan bahwa buku pedoman ini efektif dalam meningkatkan pemahaman mahasiswa mengenai karier sebagai panggilan hidup dan membentuk karakter mereka sesuai dengan nilai-nilai kepemimpinan, selain mengarahkan mahasiswa pada pemahaman spiritual yang lebih dalam. Pendekatan ini tidak hanya membantu mahasiswa mempersiapkan diri secara teknis tetapi juga membangun karakter yang kuat dan etika kerja yang sesuai dengan prinsip-prinsip Alkitab. Penelitian ini berkontribusi mempersiapkan mahasiswa menjadi pemimpin yang kompeten dan berorientasi pada pelayanan, menjawab kebutuhan pendidikan tinggi Kristen dalam menghadapi tantangan dunia kerja modern.
Co-Authors Manullang, Tetti Panggabean, Erika Christine Sihombing, Grace Lamudur Arta Sitinjak, Tresia Rineystika