Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal EK dan BI Jurnal Nasional Manajemen Pemasaran dan SDM
Amelia, Corrinna Salsabila
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Nilai Pelanggan (Customer Value) Terhadap Keputusan Pembelian Mixue Ice Cream & Tea (Survei Pada Pelanggan Mixue Ice Cream & Tea) Amelia, Corrinna Salsabila; Yuliarti, Almira Dwi; Yusuf, Abdul
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1817

Abstract

This study aims to learn about the effect of customer value on purchasing decisions for mixue ice cream & tea. The data type in this study is quantitative, with the population being consumers or customers who have made purchase transactions for mixed ice cream & tea with a sample size of 100 respondents. The data analysis techniques include validity and reliability tests, classical assumptions, and simple regression analysis. In this case, customer value is the independent variable, and purchasing decisions are the dependent variable. The results of this study indicate that customer value affects buying decisions. The results of this study suggest that customer value has a positive effect on buying decisions
STRATEGI MITIGASI RISIKO UNTUK MENINGKATKAN RETURN PERUSAHAAN START-UP DALAM EKONOMI DIGITAL Amelia, Corrinna Salsabila
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2049

Abstract

Business paradigm shifts caused by advances in digital markets and technology bring both opportunities and challenges. The purpose of this research is to identify the importance of risk mitigation strategies in increasing the returns of startup companies in the digital economy era. In addition, this research emphasizes the importance of risk management, especially with historical financial statement data such as Return on Investment (ROI), in assessing the performance and prospects of startup investments. This research uses a qualitative approach with data collection techniques using literature studies. The Miles & Huberman model was used for data analysis, including phases, data collection, data reduction, data presentation and conclusion. The results showed that the risks commonly faced by startup companies in this digital economy era include financial risk, technology risk, market risk, regulatory risk, and human resource risk. A good risk mitigation strategy is the key to achieving sustainable growth and optimal returns, so as to increase investor confidence to reduce losses and encourage sustainable growth. In addition, startups that carry out proactive risk management can remain competitive, creative, and have the ability to provide optimal value and profit in the midst of current digital market dynamics.
Co-Authors Yuliarti, Almira Dwi Yusuf, Abdul