Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM

Pengaruh Nilai Pelanggan (Customer Value) Terhadap Keputusan Pembelian Mixue Ice Cream & Tea (Survei Pada Pelanggan Mixue Ice Cream & Tea)

Amelia, Corrinna Salsabila (Unknown)
Yuliarti, Almira Dwi (Unknown)
Yusuf, Abdul (Unknown)

Article Info

Publish Date
13 Jun 2024

Abstract

This study aims to learn about the effect of customer value on purchasing decisions for mixue ice cream & tea. The data type in this study is quantitative, with the population being consumers or customers who have made purchase transactions for mixed ice cream & tea with a sample size of 100 respondents. The data analysis techniques include validity and reliability tests, classical assumptions, and simple regression analysis. In this case, customer value is the independent variable, and purchasing decisions are the dependent variable. The results of this study indicate that customer value affects buying decisions. The results of this study suggest that customer value has a positive effect on buying decisions

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Journal Info
Jurnal Nasional Manajemen Pemasaran dan SDM
Website

Abbrev

jnmpsdm

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...