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All Journal Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Innovative: Journal Of Social Science Research
Yuliarti, Almira Dwi
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Nilai Pelanggan (Customer Value) Terhadap Keputusan Pembelian Mixue Ice Cream & Tea (Survei Pada Pelanggan Mixue Ice Cream & Tea) Amelia, Corrinna Salsabila; Yuliarti, Almira Dwi; Yusuf, Abdul
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1817

Abstract

This study aims to learn about the effect of customer value on purchasing decisions for mixue ice cream & tea. The data type in this study is quantitative, with the population being consumers or customers who have made purchase transactions for mixed ice cream & tea with a sample size of 100 respondents. The data analysis techniques include validity and reliability tests, classical assumptions, and simple regression analysis. In this case, customer value is the independent variable, and purchasing decisions are the dependent variable. The results of this study indicate that customer value affects buying decisions. The results of this study suggest that customer value has a positive effect on buying decisions
Strategi Forward Contract dan Open Position Dalam Menghadapi Risiko Eksposur Valuta Asing Pada Perusahaan Ekspor-Impor Elin, Elin; Yuliarti, Almira Dwi; Mubarok, Anwar Husni; Manda, Gusganda Suria
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 6 No. 2 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v6i2.2750

Abstract

This study aims to examine risk management strategies related to exchange rate exposure faced by export-import companies, with a particular focus on the implementation of forward contracts and open positions. A qualitative literature review approach was employed, utilizing secondary sources such as academic journals, textbooks, and previous research reports. The findings indicate that forward contracts offer exchange rate certainty for future transactions, making them more suitable for firms prioritizing financial stability. However, their effectiveness depends on precise timing and accurate market analysis. Conversely, open positions allow the possibility of gain from favorable currency movements, but they carry higher risks if market predictions are inaccurate. These results highlight the need to align hedging strategies with a company’s risk profile, financial condition, and the global economic climate. The study recommends that firms conduct periodic evaluations of currency exposure and strengthen their market analysis capabilities as part of an integrated risk management system. Furthermore, future empirical research is needed to assess the practical effectiveness of hedging strategies across specific industry sectors.
Pengaruh Pendapatan Terhadap Minat Beli Ulang Pada Marugame Udon (Survei Pada Masyarakat di Kecamatan Telukjambe Timur) Ameliaz, Corrinna Salsabila; Lestari, Anisa; Yuliarti, Almira Dwi; Ilham, Arifin; Akbar, Muhammad Faiz; Ramadhan, Fajar
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20293

Abstract

Dalam persaingan bisnis kuliner, mempertahankan pelanggan saat ini sama pentingnya dengan menarik pelanggan baru. Diera globalisasi saat ini, banyak bisnis dan industri yang berkembang dengan pesat, termasuk industri kuliner. Untuk membedakan dirinya dari pesaing, pertumbuhan Perusahaan dapat menyebabkan persaingan yang ketat, yang mengharuskan perusahaan memiliki keunggulan kompetitif. Penelitian ini menganalisis pengaruh pendapatan terhadap minat beli ulang pada produk Marugame Udon. Studi ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi penelitian ini adalah Masyarakat di Kecamatan Telukjambe Timur, Kabupaten Karawang, yang pernah melakukan pembelian di Marugame Udon, peneliti mengambil sampel 100 responden. Uji asumsi klasik, analisis regresi linear sederhana, analisis koefisien korelasi dan determinasi, serta kelayakan uji model adalah beberapa teknik data yang digunakan. Hasil penelitian ini menunjukkan bahwa pendapatan memiliki pengaruh signifikan terhadap minat beli ulang pada Marugame Udon di Telukjambe Timur, Kabupaten Karawang.
Co-Authors Akbar, Muhammad Faiz Amelia, Corrinna Salsabila Ameliaz, Corrinna Salsabila Elin, Elin Fajar Ramadhan, Fajar Gusganda Suria Manda Ilham, Arifin Lestari, Anisa Mubarok, Anwar Husni Yusuf, Abdul