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All Journal Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM
Yuliarti, Almira Dwi
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Nilai Pelanggan (Customer Value) Terhadap Keputusan Pembelian Mixue Ice Cream & Tea (Survei Pada Pelanggan Mixue Ice Cream & Tea) Amelia, Corrinna Salsabila; Yuliarti, Almira Dwi; Yusuf, Abdul
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1817

Abstract

This study aims to learn about the effect of customer value on purchasing decisions for mixue ice cream & tea. The data type in this study is quantitative, with the population being consumers or customers who have made purchase transactions for mixed ice cream & tea with a sample size of 100 respondents. The data analysis techniques include validity and reliability tests, classical assumptions, and simple regression analysis. In this case, customer value is the independent variable, and purchasing decisions are the dependent variable. The results of this study indicate that customer value affects buying decisions. The results of this study suggest that customer value has a positive effect on buying decisions
Strategi Forward Contract dan Open Position Dalam Menghadapi Risiko Eksposur Valuta Asing Pada Perusahaan Ekspor-Impor Elin, Elin; Yuliarti, Almira Dwi; Mubarok, Anwar Husni; Manda, Gusganda Suria
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 6 No. 2 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v6i2.2750

Abstract

This study aims to examine risk management strategies related to exchange rate exposure faced by export-import companies, with a particular focus on the implementation of forward contracts and open positions. A qualitative literature review approach was employed, utilizing secondary sources such as academic journals, textbooks, and previous research reports. The findings indicate that forward contracts offer exchange rate certainty for future transactions, making them more suitable for firms prioritizing financial stability. However, their effectiveness depends on precise timing and accurate market analysis. Conversely, open positions allow the possibility of gain from favorable currency movements, but they carry higher risks if market predictions are inaccurate. These results highlight the need to align hedging strategies with a company’s risk profile, financial condition, and the global economic climate. The study recommends that firms conduct periodic evaluations of currency exposure and strengthen their market analysis capabilities as part of an integrated risk management system. Furthermore, future empirical research is needed to assess the practical effectiveness of hedging strategies across specific industry sectors.
Co-Authors Amelia, Corrinna Salsabila Elin, Elin Gusganda Suria Manda Mubarok, Anwar Husni Yusuf, Abdul