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All Journal Al-fiqh : Journal of Islamic Studies Ekodestinasi : Jurnal Ekonomi, Bisnis, dan Pariwisata
Salsabila, Mifta Fania
Unknown Affiliation
Religion Economics, Econometrics & Finance

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Keputusan Membeli Kosmetik Halal di Kalangan Generasi Z: Studi pada Mahasiswa Jurusan Ilmu Ekonomi Studi Pembangunan Universitas Tanjungpura Salsabila, Mifta Fania; Triani, Indi; Zahwa; Izzatunnisa, Naufa
Al-fiqh Vol. 3 No. 1 (2025): Al-fiqh : Journal of Islamic Studies
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/al-fiqh.v3i1.650

Abstract

Penelitian yang dilakukan betujuan untuk menganalisis faktor yang dapat mempengaruhi keputusan pembelian kosmetik halal di kalangan mahasiswa jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Tanjungpura, khususnya pada generasi Z. Generasi Z dikenal memiliki pola konsumsi yang cerdas dan selektif, termasuk juga dalam pemilihan kosmetik yang sesuai dengan nilai-nilai agama dan keberlanjutan. Dalam penelitian ini, pendekatan yang digunakan adalah kuantitatif dengan metode survei yang melibatkan 32 responden yang dipilih secara acak dari mahasiswa jurusan Ilmu Ekonomi Studi Pembangunan. Variabel yang dianalisis adalah keputusan pembelian kosmetik halal. Hasil dari penelitian ini menunjukkan bahwa faktor tentang keputusan pembelian kosmetik di kalangan generasi Z dapat dipengaruhi dari kehalalan produk kosmetik tersebut. Penelitian ini memberikan wawasan penting bagi produsen kosmetik halal dalam merancang strategi pemasaran yang efektif untuk menarik minat konsumen dari kalangan mahasiswa, khususnya generasi Z.
Intervensi Kebijakan Pemerintah Kota Pontianak dalam Pengembangan Kelompok Tani Aloe Vera Murdita, Fira; Dewi, Sanggar Tribuana Tungga; Utami, Ruhilda; Salsabila, Mifta Fania; Rahma, Dini
Ekodestinasi Vol. 3 No. 2 (2025): EKODESTINASI: Jurnal Ekonomi, Bisnis, dan Pariwisata
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/ekodestinasi.v3i2.730

Abstract

This study aims to analyze the form, effectiveness, and determinant factors of the Pontianak City Government's policy intervention in restoring and empowering aloe vera farmer groups. Utilizing a descriptive qualitative research design, this study is focused in the North Pontianak District. Data collection was conducted through in-depth interviews with farmer representatives and officials from the Department of Food, Agriculture, and Fisheries (DPPP), along with field observations and documentation studies. The research findings indicate that the Pontianak City Government has implemented four dimensions of structural intervention: production facilities and infrastructure assistance (including the distribution of operational vehicles to overcome upstream logistical constraints), training programs for derivative product diversification and multiculture planting patterns, marketing facilitation through the integration of the Aloe Vera Center ecosystem, and comprehensive capital access assistance. The discussion reveals that this intervention has proven effective in restoring farmers' fundamental motivation and operational mobility in the short term. Nevertheless, long-term effectiveness is still hindered by the slow adaptation to post-harvest technology, market price disparities, and suboptimal institutional synergy between the upstream and downstream industrial sectors. This study concludes that empowering urban farmers requires a paradigm shift from a charitable approach to participatory ecosystem governance.
Co-Authors Dewi, Sanggar Tribuana Tungga Izzatunnisa, Naufa Murdita, Fira Rahma, Dini Triani, Indi Utami, Ruhilda Zahwa