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All Journal Al-fiqh : Journal of Islamic Studies Journal of Community Service: In Economic, Business, and Islamic Finance
Zahwa
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Religion Economics, Econometrics & Finance

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Keputusan Membeli Kosmetik Halal di Kalangan Generasi Z: Studi pada Mahasiswa Jurusan Ilmu Ekonomi Studi Pembangunan Universitas Tanjungpura Salsabila, Mifta Fania; Triani, Indi; Zahwa; Izzatunnisa, Naufa
Al-fiqh Vol. 3 No. 1 (2025): Al-fiqh : Journal of Islamic Studies
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/al-fiqh.v3i1.650

Abstract

Penelitian yang dilakukan betujuan untuk menganalisis faktor yang dapat mempengaruhi keputusan pembelian kosmetik halal di kalangan mahasiswa jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Tanjungpura, khususnya pada generasi Z. Generasi Z dikenal memiliki pola konsumsi yang cerdas dan selektif, termasuk juga dalam pemilihan kosmetik yang sesuai dengan nilai-nilai agama dan keberlanjutan. Dalam penelitian ini, pendekatan yang digunakan adalah kuantitatif dengan metode survei yang melibatkan 32 responden yang dipilih secara acak dari mahasiswa jurusan Ilmu Ekonomi Studi Pembangunan. Variabel yang dianalisis adalah keputusan pembelian kosmetik halal. Hasil dari penelitian ini menunjukkan bahwa faktor tentang keputusan pembelian kosmetik di kalangan generasi Z dapat dipengaruhi dari kehalalan produk kosmetik tersebut. Penelitian ini memberikan wawasan penting bagi produsen kosmetik halal dalam merancang strategi pemasaran yang efektif untuk menarik minat konsumen dari kalangan mahasiswa, khususnya generasi Z.
In What Ways Does Service Learning Enhance Young Investors’ Awareness of Social Responsibility In Investment? Zahwa; Khaerul Hakim; Nur Syamsu; Dewi Salmita; Imam A. J
Journal of Community Service: In Economics, Bussiness, and Islamic Finance Vol. 2 No. 2 (2025): January-June
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jcsebif.v2i2.4341.71-83

Abstract

This community service project, titled “Service Learning for Young Investors: Strengthening Financial Analysis Competence and Social Responsibility in Investment in Central Sulawesi,” was conducted by the Department of Islamic Economics, Faculty of Islamic Economics and Business, Universitas Islam Negeri Datokarama Palu. The program was implemented through a Service Learning (SL) approach in collaboration with strategic partners Bank Indonesia (BI) and the Indonesia Stock Exchange (IDX) involving participants from the Young Investor Community in Central Sulawesi. The project aimed to enhance participants’ competence in financial analysis while fostering awareness of social responsibility in investment practices aligned with Islamic economic values. Through a combination of workshops, mentoring sessions, and community-based investment simulations, students and young investors were directly engaged in real financial decision-making and ethical reflection. The results indicate that the Service Learning model effectively bridges theoretical understanding and practical experience, promoting not only analytical capability but also moral awareness and accountability in investment behavior. This program contributes to the development of socially responsible investors and serves as a model for integrating Service Learning into Islamic finance education in Indonesia.
Co-Authors Dewi Salmita Imam A. J Izzatunnisa, Naufa Khaerul Hakim Nur Syamsu Salsabila, Mifta Fania Triani, Indi