Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal SENTRI: Jurnal Riset Ilmiah Jurnal Indonesia Sosial Sains Jurnal Bahasa Rupa
Adawiyah, Sa’diyah El
Unknown Affiliation
Aerospace Engineering Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Digital Marketing Communication Strategy of Internet Service Provider Companies in Strengthening Brand Awareness Hastomo, Rahadian; Patrianti, Tria; Adawiyah, Sa’diyah El
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1707

Abstract

In the competitive ISP industry, brand awareness is crucial for customer retention and market growth. Digital marketing communication strategies offer a powerful tool to enhance brand visibility, yet their effectiveness for ISPs remains underexplored. This study examines how ISPs in Indonesia utilize digital communication channels to strengthen brand awareness, identifying key strategies and their impact. A quantitative approach was employed, with data collected from 500 internet users via stratified random sampling. A validated questionnaire measured variables like social media engagement, email marketing, and brand recall. SPSS software facilitated descriptive and regression analyses. Results indicated that social media (69.04% adoption) and banners (47.37%) were the most effective channels, with content relevance and interactivity significantly boosting brand recognition (p < 0.05). Challenges included misinformation risks and low engagement in email campaigns. The study underscores the need for ISPs to prioritize interactive, platform-specific content and integrate metrics-driven campaigns. Policymakers and marketers can leverage these insights to design targeted digital strategies, fostering trust and loyalty in a dynamic market.
NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA Hermanto, Agus; Adawiyah, Sa’diyah El; Effendi, Cecep; Patrianti, Tria
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.793

Abstract

This article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.
Dominasi Gender Terbalik dalam Komunikasi Rumah Tangga: Perspektif Dominasi Sosial Realitas ‘Suami Takut Istri’ Karmanto, Karmanto; Anggraeni, Kelly Ayu; Rusyda, Muhammad Faqih; Adawiyah, Sa’diyah El; Patrianti, Tria
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5391

Abstract

The household reality commonly referred to as “husbands fearing their wives” in Indonesia reflects a shift in domestic power structures and reveals a form of reversed gender dominance. Within a society deeply rooted in patriarchal values, this shift indicates that household communication functions not merely as a medium for message exchange, but also as a space for negotiation and symbolic contestation between male and female roles. This study aims to conceptually examine the mechanisms of reversed gender dominance in marital communication by employing Social Dominance Theory as the main theoretical framework. The research uses a literature review method, analyzing various academic sources, including scholarly journals, books, and previous studies, that discuss issues of gender communication, power relations, and spousal dynamics within the Indonesian cultural context. The findings suggest that gender dominance within households is relational and dynamic, influenced by social, economic, cultural, and communicative factors between partners. The “husband fearing his wife” phenomenon should not merely be understood as a cultural form of humor, but as a reflection of the transformation of values and power structures in modern society. Through the lens of Social Dominance Theory, this dynamic can be interpreted as a communicative adaptation to social change and the growing awareness of gender equality within contemporary Indonesian families
Co-Authors Agus Hermanto Anggraeni, Kelly Ayu Cecep Effendi Hastomo, Rahadian Karmanto, Karmanto Rusyda, Muhammad Faqih Tria Patrianti