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All Journal ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Ragam Pengabdian
Wulandari, Azhari Putri
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Sosialisasi Tipologi Konsumen di Yogyakarta untuk Pengembangan Bisnis Bakpia Prakosa, Adhi; Zuliatun, Syafa; Wulandari, Azhari Putri; Putri, Joselyn Hera; Ramadan, Wachid Rahmad; Farhan, Fikri
Jurnal Ragam Pengabdian Vol. 2 No. 1 (2025): April
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/pyktq989

Abstract

Latar belakang pengabdian ini didasari pada tingginya tingkat persaingan di pasar makanan tradisional, khususnya bakpia di Yogyakarta. Yogyakarta sebagai kota wisata terkenal dengan wisata kuliner, salah satu sajian khas adalah bakpia. Namun, pasar bakpia adalah pasar yang penuh dengan berbagai merek yang bersaing. Untuk itu tujuan pengabdian ini adalah membantu dalam pemetaan karakter konsumen sehingga dapat memudahkan pebisnis bakpia dalam membagi konsumen ke dalam segmentasi pasar. Metode yang digunakan adalah magang, sosialisasi, dan survei secara online. Hasil yang dicapai adalah pengabdian ini berjalan dengan baik, dan semua program yang direncanakan dapat terlaksana. Keempat tipologi konsumen bakpia dapat ditentukan sehingga dapat membantu pengusaha bakpia untuk merancang strategi pemasaran bakpia yang lebih efektif dan efisien.
Service quality, financial-spiritual benefits, and dual-pathway loyalty: Evidence from Indonesia’s largest Islamic bank Farhan, Fikri; Wulandari, Azhari Putri; Zalzalah, Guruh Ghifar; Slamet, Slamet; Gustina, Adin
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art8

Abstract

Purpose – This study examines how service quality and financial and spiritual benefits influence customer satisfaction and loyalty in Indonesian Islamic banking, with satisfaction acting as a mediating variable.Methodology – Data were collected from 300 customers of Bank Syariah Indonesia (BSI) in Java using a structured questionnaire. The relationships among variables were analyzed using partial least squares structural equation modeling (PLS-SEM).Findings – The results show that service quality, financial benefits, and spiritual benefits significantly enhance customer satisfaction. Service quality and financial benefits have direct effects on loyalty, whereas spiritual benefits primarily influence loyalty indirectly through satisfaction. Mediation tests revealed that satisfaction serves as both a complementary and an indirect mediator, depending on its antecedents.Implications – The findings highlight the importance of integrating functional and spiritual value propositions into loyalty-building strategies for Islamic banks. Enhancing service quality, offering competitive financial advantages, and ensuring consistent adherence to Islamic principles are essential to strengthening long-term customer relationships.Originality – This study extends the service quality–satisfaction–loyalty framework by incorporating financial and spiritual benefit dimensions, offering new empirical evidence on how Islamic values complement conventional satisfaction models within the emerging Islamic banking context of Indonesia.
Co-Authors Farhan, Fikri Gustina, Adin Putri, Joselyn Hera Ramadan, Wachid Rahmad Slamet . Zalzalah, Guruh Ghifar Zuliatun, Syafa