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Journal : JISE

Pengaruh Penerapan Standar Akuntansi Negara Terhadap Kualitas Pelaporan Keuangan Pada Rekening Daerah Kementerian Agama Provinsi Lampung Alayubi, Fandhuta Dhafa; Komariah, Rizka; Susanto, Rindang
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 1 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i1.84

Abstract

Financial reports of exceptional quality at the Regional Office of the Ministry of Religion in Lampung Province (Kanwil Kemenag Lampung) demonstrate the accountability and effectiveness of regional managers. These reports showcase their commitment to responsible resource management and demonstrate their responsiveness to financial accountability. This study, conducted from March to April 2022, employed a combination of questionnaires and face-to-face interviews with key stakeholders to gather primary data. The research concludes that implementing government accounting standards within Kanwil Kemenag Lampung has yielded highly beneficial results. The quality of financial reporting has been significantly elevated, indicating responsible stewardship of public resources. This analysis, utilizing simple linear regression conducted through SPSS, further reveals a strong positive correlation between the effectiveness of applying government accounting standards and the overall quality of government financial reporting. The study's sample included 30 employees from the regional office's finance department and 10 additional multipliers. Statistical tests, including a T-test, revealed significant differences in the effectiveness of implementing government accounting standards. The T-statistic of 33.968, with a p-value of 0.021 (significantly lower than the 0.05 threshold), confirms a statistically significant impact. Additionally, the regression coefficient of 0.930 underscores a strong positive correlation between the two variables. In essence, this research highlights the positive impact of implementing government accounting standards on the financial reporting quality and accountability of regional offices. By ensuring responsible resource management and effective financial reporting practices, Kanwil Kemenag Lampung exemplifies a model for other regional offices to emulate.
Manajemen Penerapan Digital Marketing pada Ice Cream Momoyo di Kota Bandar Lampung Komariah, Rizka
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.266

Abstract

Digital marketing is a marketing strategy used in a business in providing goods, services and services using technological devices and the internet in its promotional treatment. Digital marketing is currently trending and widely used in business, there are even some businesses that only use digital marketing in their promotions or do not use other conventional media. With the development of cafe businesses and the like, Momoyo has emerged with various ice cream product offerings that must compete with similar product competitors. The purpose of the study is to determine the management and application of digital marketing in Momoyo ice cream. Qualitative descriptive is the method chosen in this study with purposive sampling as a sample selection technique while the analysis tool uses IMA. The conclusion that can be drawn is that the marketing management used by Momoyo is very large through digital marketing. The form of digital marketing used is utilizing social media as the main marketing platform. The strategy is to post content and promote Momoyo products, as well as collaborating with influencers and celebrities for marketing.