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All Journal JSEHT JISE
Budiarti, Riskha Tri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Kompetensi Dan Budaya Kerja Terhadap Kinerja Sales Marketing Pada Pt. Danamas Insan Kreatif Andalan Dan PT. Bank Central Asia Kantor Cabang Lampung Saputra, Yoga; Budiarti, Riskha Tri; Alfarezi, Muhammad
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 1 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i1.83

Abstract

This study examines the effect of competence and work culture on sales marketing performance at PT Danamas Insan Creative Andalan and PT Bank Central Asia Lampung Branch. This research uses quantitative research methods with a descriptive approach with data analyzed using SPSS v17.0. The results show that competence and work culture have a significant effect on sales marketing performance. Competence, as measured by the understanding of organizational values and its application to the organization's personality, has a significant effect with a tcount> ttable value (3.55> 1.67). This means that the hypothesis that competence affects performance is accepted. Work culture, as measured by the quality of the elements that build it, also has a significant effect on performance with a tcount value > ttable (3.57 > 1.67). This means that the hypothesis that work culture affects performance is accepted. This research proves that competence and work culture both play an important role in improving sales marketing performance at PT Danamas Insan Creative Andalan and PT Bank Central Asia Lampung Branch.  
Efektivitas Pemberian Dana Usaha Terhadap Pemberdayaan Ekonomi Perempuan (Studi Kasus Koperasi Wanita Mayangsari 38b Banjarrejo) Wati, Saprida; Budiarti, Riskha Tri; Susanto, Rindang
Jurnal Ekonomi Syariah dan Pariwisata Halal Vol 2 No 2 (2023): Journal of Syariah Economic and Halal Tourism (JSEHT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Syariah (STIES) ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jseht.v2i2.91

Abstract

Women's empowerment through business financing is the main focus of this research. The research was conducted using a qualitative approach and a case study in Banjarrejo 38B Village, with Assifa Mulya Women's Cooperative as the research subject. Data were collected through interviews with cooperative members who have received business financing, as well as document analysis related to cooperative activities. The results show that the provision of business financing by the cooperative has succeeded in increasing the productivity of its members and improving family living standards. The concept of women's empowerment, which consists of three levels, namely enabling, empowerment, and protection, is the theoretical basis for this research. In addition, the results also measure the effectiveness of the program by considering indicators of program understanding, goal achievement, timeliness, and actual change. Nevertheless, there are problems related to the use of funds that are not in accordance with the purpose of the loan, which affects the sustainability of the program. The implication of this study is the importance of better supervision of the use of funds and more intensive mentoring of members to ensure that loans are optimally used for business purposes. As such, this research makes an important contribution in strengthening the understanding of the importance of women's empowerment through the provision of business financing by cooperatives.
Co-Authors Alfarezi, Muhammad Saputra, Yoga Susanto, Rindang Wati, Saprida