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All Journal Equilibrium QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Edunity: Kajian Ilmu Sosial dan Pendidikan
Rosaline, Caecilia Dina
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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FAKTOR YANG MEMPENGARUHI KINERJA BISNIS UKM: PERAN KEUNGGULAN BERSAING Setiawan, Iyan; Suhartini, Cucu; Nuryatin, Atin; Mulyati, Sri; Rosaline, Caecilia Dina; Shobirin, Fahry Muhamad
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol. 21 No. 02 (2024): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v21i02.9849

Abstract

AbstrakRendahnya kinerja pemasaran pada UKM di Kabupaten Kuningan ditunjukkan dengan penurunan omset penjualan. Tujuan dari penelitian ini untuk mengetahui pengaruh orientasi pasar terhadap keunggulan bersaing; pengaruh keunggulan bersaing terhadap kinerja pemasaran; pengaruh secara tidak langsung antara orientasi pasar terhadap kinerja pemasaran melalui keunggulan bersaing. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengeksplorasi dan menganalisis pengaruh pengaruh positif inovasi produk terhadap keunggulan bersaing; pengaruh positif keunggulan bersaing terhadap kinerja pemasaran; pengaruh positif secara tidak langsung antara inovasi produk terhadap kinerja pemasaran melalui keunggulan bersaing. Penelitian ini dilakukan dengan memnggunakan metode survei, kuesioner diadopsi dari analisis literatur. Pengukuran yang digunakan dalam penelitian ini adalah pengukuran skala Likert. Responden penelitian berjumlah 82 orang di Kabupaten Kuningan. Teknik analisis data menggunakan analisis regresi. Studi ini memiliki temuan sebagai berikut: 1). orientasi pasar berpengaruh positif terhadap keunggulan bersaing, 2). keunggulan bersaing berpengaruh positif terhadap kinerja pemasaran dan 3). orientasi pasar berpengaruh tidak langsung terhadap kinerja pemasaran. Penelitian ini membuktikan bahwa keunggulan bersaing dapat dicapai melalui orientasi pasar, dimana keunggulan bersaing yang dihasilkan UKM dapat meningkatkan kinerja pemasarannya. Kata kunci: kinerja pemasaran; orientasi pasar; keunggulan kompetitif   AbstractThe low marketing performance of SMEs in Kuningan Regency is indicated by a decrease in sales turnover. The aim of this research is to determine the influence of market orientation on competitive advantage; the influence of competitive advantage on marketing performance; Indirect influence between market orientation on marketing performance through competitive advantage. This research is quantitative research which aims to explore and analyze the positive influence of product innovation on competitive advantage; the positive influence of competitive advantage on marketing performance; Indirect positive influence of product innovation on marketing performance through competitive advantage. This research was conducted using a survey method, a questionnaire adopted from literature analysis. The measurement used in this research is a Likert scale measurement. The research respondents numbered 82 people in Kuningan Regency. The data analysis technique uses regression analysis. This study has the following findings: 1). market orientation has a positive effect on competitive advantage, 2). Competitive advantage has a positive effect on marketing performance and 3). Market orientation has an indirect effect on marketing performance. This research proves that competitive advantage can be achieved through market orientation, where the competitive advantage produced by SMEs can improve their marketing performance. Keywords: marketing performance; market orientation; competitive advantage
Lesson Study Through the Project-Based Learning Model to Improve Creative Thinking Ability Pratiwi, Rani Tania; Rismawati, Rismawati; Nuryatin, Atin; Rosaline, Caecilia Dina; Suryani, Yeyen; Agustira, Deden
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 17 No. 1 (2025): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v17i1.6778

Abstract

Thinking creatively is crucial for students' academic and personal development. This study aims to analyze the impact of the Lesson Study-based Project-Based Learning (PjBL) model on the creative thinking skills of seventh-grade students in social studies at SMP Negeri 2 Cimahi. The research was motivated by students' low creative thinking ability, as indicated by their reliance on textbooks and lack of initiative in independent problem-solving. This study employed a quasi-experimental method with a non-equivalent control group design, involving two groups: an experimental group that received Lesson Study-based PjBL and a control group taught using the lecture method. Data were collected through pre-tests and post-tests, classroom observations, and documentation. The data analysis used quantitative statistical techniques to compare the improvement in students' creative thinking abilities. The results revealed a significant difference between the two groups, with the experimental group showing a higher increase in creative thinking skills, particularly in fluency, flexibility, originality, and elaboration. These findings suggest that the Lesson Study-based PJBL model is an effective instructional approach to foster student creativity. Future research should explore its long-term impact and potential application in other subjects and educational levels.
Application of the project based learning model based on lesson study to improve Students' critical thinking skills Pratiwi, Rani Tania; Rosaline, Caecilia Dina; Nuryatin, Atin; Agustin, Dewi Ningrum; Agustira, Deden; Yulianti, Yulianti; Rahmawati, Tati; Rifa'i, Muhammad Fahmi Fadli
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 4 No. 3 (2025): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v4i3.383

Abstract

This research aims to enhance critical thinking skills using the Lesson research-based project-based learning (PjBL) model in improving the critical thinking skills of grade VII students in social studies subjects at SMP Negeri 4 Ciawigebang. The theory supports this research. According to Trianto, which states that "the purpose of this PjBL method has the following objectives: 1) to provide broad insight into students when facing problems directly; 2) developing critical thinking skills and expertise in dealing with problems that are received directly". The problem addressed in this research is the low critical thinking ability of students, characterized by their dependence on reading books and a lack of initiative in solving problems independently. The research method employed was a quasi-experimental design with a non-equivalent control group. This research involved two groups of students: the experimental group, which received project-based learning (PjBL) based on Lesson research, and the control group, which used the lecture method. The analysis results showed a significant difference in critical thinking skills between the experimental and control groups. Thus, the research-based Lesson Project-based Learning (PjBL) learning model can be an effective alternative for developing students' critical thinking skills in secondary school.
Co-Authors Agustin, Dewi Ningrum Agustira, Deden Atin Nuryatin Cucu Suhartini Pratiwi, Rani Tania Rahmawati, Tati Rifa'i, Muhammad Fahmi Fadli Rismawati Rismawati Shobirin, Fahry Muhamad Sri Mulyati Yeyen Suryani Yulianti Yulianti