Coffee is a plantation commodity with high economic value in Indonesia, with various varieties such as Arabica, Robusta, and Liberica. Differences in coffee varieties can generally be identified through the physical characteristics of the beans, especially color and texture. Based on this, this study aims to develop a digital image-based coffee variety identification system using the Convolutional Neural Network (CNN) method with color and texture analysis as the main features. The research stages include coffee bean image acquisition, pre-processing including color segmentation and image conversion to grayscale, and color and texture feature extraction. This research dataset comes from images of unroasted coffee beans, commonly called green beans, taken using a high-resolution smartphone camera and also using secondary data taken from the Kaggle site. Both types of datasets have the same characteristics and resolution to maintain data consistency. The image dataset is divided into training data and test data, then used to train and test the Convolutional Neural Network (CNN) model. Based on this study, the Convolutional Neural Network (CNN) method can identify coffee varieties based on color and texture analysis. By using 210 training data and 90 test data of coffee bean images, the CNN method can produce an accuracy rate of 94,44%. This research contribution has the potential to be a supporting solution in the process of identifying coffee varieties quickly, accurately, and consistently, so that it can help the coffee industry in the sorting and quality control process.