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All Journal INJURITY: Journal of Interdisciplinary Studies
Iman Setiahutama, Hanung
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Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Determinants of Consumer Repurchase Intention on Tokopedia in Indonesia Iman Setiahutama, Hanung; Muthohar, Muchsin
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 6 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i6.78

Abstract

This study aims to examine the effect of Perceived Website Quality, E-Consumer Satisfaction, E-Consumer Trust, and Tokopedia Consumer Repurchase Intentions in Indonesia. Data collection was carried out by distributing online questionnaires via Google form with a total sample of 200 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS 3 software. The results show that 1) Perceived Website Quality has a positive and significant effect on Electronic Consumer Satisfaction, 2) Perceived Website Quality has a positive and significant effect on Trust Electronic Consumers, 3) Electronic Consumer Satisfaction has a positive and significant effect on Electronic Consumer Confidence, 4) Electronic Consumer Trust has a positive and significant effect on Repurchase Intentions.
Co-Authors Muchsin Muthohar