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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Fera Valentina
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Mengeksplorasi Minat Pembelian Ulang Pada Platform E-Commerce Prisella Putri Octaviyani; Sutianingsih; Fera Valentina; Agustin Diah Nurbaiti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.6

Abstract

This theoretical review aims to explore the potential influence of free shipping, customer experience, and perceived risk on repurchase intentions in the context of e-commerce. e-commerce has experienced significant growth globally, emphasizing the need to understand the factors that influence consumer repurchase behavior. Based on existing literature, this paper examines the theoretical basis and research results regarding the influence of free shipping interest, customer experience, and risk perception and their potential impact on consumers' willingness to repurchase on e-commerce platforms. This review highlights the importance of the factors free shipping, customer experience and risk perception in shaping consumer behavior and suggests avenues for future empirical research to validate the proposed relationships. Understanding these dynamics can help e-commerce businesses in formulating effective marketing strategies to increase customer retention and loyalty.
Strategi Live Streaming, Content Marketing, dan Online Customer Reviews untuk Mengoptimalkan Keputusan Pembelian Konsumen Fera Valentina; Sutianingsih Sutianingsih; Agustin Diah Nurbaiti; Prisella Putri Octaviyani
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.8

Abstract

In the contemporary digital era, marketing methods have undergone significant changes along with the increasing use of online technology. In this case, live streaming, content marketing, and online customer reviews have become more important components in business marketing strategies aimed at influencing consumer decisions. This study aims to explore the ways in which these three factors influence customer decisions. The study results show how big an impact live streaming, content marketing, and online customer reviews have on purchasing decisions. Studies show that a company's ability to influence consumer decisions increases with how well the company integrates content marketing with live streaming, and online customer reviews have a significant influence. These findings show how important it is for companies to monitor and manage these variables to influence more consumer decisions in the digital era.
Pengaruh Citra Merek, Kualitas Produk, dan Online Customer Reviews Terhadap Keputusan Pembelian Pada Produk Skincare The Originote di Kota Surakarta Fera Valentina; Nina Adelina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7387

Abstract

Examining how Surakarta consumers make the study aims to understand purchasing decisions. Online user reviews, product quality, and brand perception all affect Originote skincare goods. As more individuals become aware of how essential It seeks to maintain the welfare of their skin, the demand for skincare products is increasing. The Originote, a Chinese a skincare brand launched in Indonesia market in 2022, faces intense competition in the wake of the beauty industry's explosive growth. The Originote has issues with overclaiming some of its products, which could affect consumers' purchasing decisions even when the company sells moderately priced goods with eye-catching designs. Participants in this survey-based study are internet shoppers from Surakarta who purchase The Originote products. The study's conclusions demonstrate that product quality and online customer evaluations have a considerable and positive influence on purchasing decisions, whereas brand image has a significant and unfavorable impact. This implies that consumers regard product quality and user reviews more than brand impression when making purchases. It is recommended that The Originote enhance the caliber of its products and its response to online reviews in order to boost consumer confidence and competition in the Indonesian skincare sector.
Co-Authors Agustin Diah Nurbaiti Nina Adelina Prisella Putri Octaviyani Sutianingsih Sutianingsih Sutianingsih