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Classic Literature and Millennial Consumers: Branding Challenges for Balai Pustaka Sutianingsih
Jobmark: Journal of Branding and Marketing Communication Vol. 5 No. 1 (2023): JOBMARK Vol 5 No 1 (July-December 2023)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v4i1.193

Abstract

Balai Pustaka's literacy branding strategy aims to foster Indonesian millennial’s reading interest in old classic literary works by carrying out various strategies ranging from brand awareness strategies, brand knowledge strategies, brand image strategies, brand experience strategies, brand loyalty strategies, and brand spirituality strategies. Using a descriptive case study method, this study found various literacy branding strategies for classic literary works carried out by Balai Pustaka, such as the existence of republish programs, adaptations, and TBM (community reading gardens) to media conversion through filmmaking. This research is helpful as a reference for researchers in literacy branding, which still needs to be explored.
Pengaruh Penilaian Kinerja, Keterampilan Kerja, dan Kualitas Kehidupan Kerja Terhadap Kinerja Karyawan Woro Sulistyorini; Sutianingsih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7685

Abstract

This research explores the effects of performance appraisals, job competencies, and work-life quality on employee output. The author adopts an associative research methodology, drawing upon primary data. Questionnaires were distributed to 203 staff members at Pandan Arang Hospital in Boyolali to collect data. This study utilizes saturated sampling; consequently, the entire population was included. Data analysis proceeded in three key stages: outer model assessment, inner model evaluation, and hypothesis testing performed with PLS version 3 software. This study indicates: 1) a strong link between performance evaluation and employee performance. 2) a strong link between job skills and employee performance, 3) a strong link between performance quality of work life and employee performance.
The Effectiveness of Compensation in Improving Employee Motivation, Discipline, and Performance Abdul Rochman; Sutianingsih
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14509

Abstract

The purpose of this study is to find out how compensation for work motivation, work discipline and employee performance. Specifically, this study investigated the extent to which compensation affects employee work motivation, work discipline and performance. The type of data used is quantitative data, while the source of research data is primary data, namely data collected directly by the researcher through the provision of questionnaires. The analysis method in this study uses path analysis. Data processing using SmartPLS. The study's findings demonstrate that pay rates significantly impact workers' levels of motivation, discipline, and output. Employee performance is positively and significantly impacted by work motivation and discipline. The compensation route test shows that it indirectly affects performance in a favorable and statistically significant way via encouraging and enforcing discipline in the workplace.
Pengaruh Penilaian Kinerja, Keterampilan Kerja, dan Kualitas Kehidupan Kerja Terhadap Kinerja Karyawan Woro Sulistyorini; Sutianingsih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7685

Abstract

This research explores the effects of performance appraisals, job competencies, and work-life quality on employee output. The author adopts an associative research methodology, drawing upon primary data. Questionnaires were distributed to 203 staff members at Pandan Arang Hospital in Boyolali to collect data. This study utilizes saturated sampling; consequently, the entire population was included. Data analysis proceeded in three key stages: outer model assessment, inner model evaluation, and hypothesis testing performed with PLS version 3 software. This study indicates: 1) a strong link between performance evaluation and employee performance. 2) a strong link between job skills and employee performance, 3) a strong link between performance quality of work life and employee performance.
THE ROLE OF ONLINE PROMOTION, WORD OF MOUTH, AND PRODUCT QUALITY IN INCREASING BUYING INTEREST SALE PISANG AROMA RASA Giri Pamungkas; Sutianingsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.17172

Abstract

The purpose of this study is to analyze online promotion, word of mouth, product quality on buying interest Sale Pisang Aroma Rasa. The population used in this study is potential people who are interested in buying Sale Pisang Aroma Rasa in Grobogan City. The Purposive Sampling method was used to select 90 samples for this study. Data collection was carried out using a questionnaire. This study uses various statistical tools, including multiple linear regression, reliability and validity test, t-test, F-test, and determination coefficient. Product quality, advertising, and word of mouth all have a good and great influence on buying interest Pisang Aroma Rasa in the City Grobogan. Keywords: promosi online, word of mouth
CUSTOMER SATISFACTION AS A MEDIATOR: THE IMPACT OF PRODUCT QUALITY AND SERVICE QUALITY ON REPURCHASE INTEREST Bekti Ismiah; Sutianingsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.17173

Abstract

Vegetables are rich in vitamins, minerals, and fibre. Thus, fresh veggies appeal to more individuals. This study examines how product and service quality affects repurchase intentions through consumer satisfaction. Bekti Mundakir Fresh Vegetables in Selo Boyolali will host the study. This study employs a questionnaire for quantitative research. Data from 90 individuals will be collected using questionnaires. Using SPSS 25, this study will examine validity, reliability, multiple regression, and Sobel test. This study shows that product quality does not affect repurchase intention. However, service quality and customer satisfaction affect repurchase intention. Customer happiness depends on product and service quality. Customer satisfaction may moderate product and service quality on repurchase intention. Keywords: product quality, service quality, consumer satisfaction, repurchase interest
FROM STRESS TO SUCCESS: HOW WORK-LIFE BALANCE AND ORGANIZATIONAL SUPPORT INFLUENCE EMPLOYEE PERFORMANCE Moh Faizin; Sutianingsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.17174

Abstract

This study aims to investigate the impact of work-life balance, organizational support, and job stress on employee performance. The study sample consists of 134 individuals who are employed in the Grobogan Regency Regional Secretariat. This study employs a quantitative methodology. The conducted tests encompass validity and reliability assessments, f-tests and determination tests for model evaluation, multiple regression analysis tests, and hypothesis tests performed using SPSS 26. Studies indicate a strong and meaningful correlation between work-life balance, organizational support, work stress, and employee performance. Consequently, when the work-life balance, organizational support, and job stress levels rise, so does employee performance. Keywords: employee performance organizational support, work-life balance, work stress,
The Role of Organizational Commitment in Moderating the Influence of Organizational Culture on Employee Performance Dafiana, Erla; Sutianingsih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8320

Abstract

Human resources are one of the most important assets that have a direct impact on an organization. There are several things that can affect an organization in achieving high-quality employee performance. Both the company's culture and its employees' dedication to the company fall under this category. Through the moderating effect of organisational commitment, this study seeks to elucidate how organisational culture affects employee performance. The 837 people who work at Pandang Arang Hospital in Boyolali Regency were the subjects of this study. In order to ensure conformity, the computation results could be rounded using the Slovin algorithm, and a relaxation percentage of 5% was employed to select the sample. It has been determined that 275 employees will make up the sample set. The study's findings indicate that 1) organisational culture positively impacts employee performance and 2) organisational commitment enhances the correlation between OCP and performance.
Sosialisasi Potensi Ekspor Hasil Perkebunan Teh Pada Desa Segorogunung, Kelurahan Ngargoyoso, Kabupaten Karanganyar, Jawa Tengah Rini Handayani; Siti Almaidah; Sutianingsih
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 5 No. 1 (2025): Agustus 2025
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v5i1.261

Abstract

Para petani teh di Desa Segorogunung, Kabupaten Karanganyar belum mampu memanfaatkan potensi ekonomi Kebun Teh Kemuning meskipun permintaan teh dunia tinggi. Kendala utama meliputi kompleksitas prosedur ekspor, keterbatasan modal, infrastruktur dan logistik yang terbatas, persaingan global yang ketat, serta kurangnya pendampingan teknis dalam pengembangan usaha ekspor. Tujuan kegiatan pengabdian ini adalah memberikan solusi yang diberikan oleh tim LPPM STIE Atma Bhakti akan permasalahan yang dihadapi yaitu dengan melaksanakan program sosialisasi kepada 25 petani teh. Sosialisasi dilakukan dengan menyampaikan materi yang komprehensif meliputi konsep perdagangan internasional, prosedur ekspor, standar dan sertifikasi internasional, regulasi perizinan eksportir pemula, mekanisme pembayaran ekspor, dan insentif pajak bagi UKM. Program dilaksanakan dengan metode ceramah interaktif, media visual dan  video tutorial oleh tim gabungan dosen dan mahasiswa. Hasil yang dicapai adalah adanya peningkatan pengetahuan peserta sebesar 29% berdasarkan post test. Petani memperoleh pemahaman praktis mengenai penyelesaian masalah yang dihadapi. Langkah-langkah yang dapat segera diimplementasikan oleh para petani dimulai dengan mengurus Nomor Induk Berusaha (NIB), Nomor Induk Kepabeanan (NIK) dan dokumen administratif lainnya, serta mempersiapkan produk untuk memenuhi standar internasional seperti HACCP atau sertifikasi halal. Pada akhirnya diperlukan pendampingan berkelanjutan dengan metode konsultasi individual untuk memberikan kesempatan petani teh berkonsultasi secara personal tentang kondisi usaha mereka dan strategi khusus yang sesuai untuk menembus pasar internasional.
Workload, incentives, and job satisfaction: Their influence on employee retention Prihantoro, Aris; Sutianingsih
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2930

Abstract

Purpose: This study aims to analyze the effect of workload, incentives, and job satisfaction on employee retention. Methodology: The data collection method used a questionnaire conducted on respondents, namely employees of UD. Agung Rejeki with a saturated sampling technique. The data analysis technique in testing the research hypothesis used linear and multiple regression analysis techniques and the Sobel Test. Results: 1) there is a positive and significant effect between workload variables on employee retention; 2) there is a positive and significant effect between incentives on employee retention; 3) there is a negative effect between workload on job satisfaction; 4) there is a positive and significant effect between incentives on job satisfaction; 5) there is a positive and significant effect between workload, incentives, and job satisfaction on employee retention; 6) job satisfaction is able to mediate the relationship between workload and employee retention; 7) job satisfaction is able to mediate the relationship between incentives and employee retention. Conclusions: This study found that workload and incentives have a positive and significant influence on employee retention. However, workload has a negative impact on job satisfaction, while incentives actually increase job satisfaction. In addition, job satisfaction itself has been proven to have a positive and significant effect on employee retention. Job satisfaction also acts as a mediator in the relationship between workload and employee retention, as well as between employee incentives and retention. This shows that to increase employee retention, companies need to pay attention to workload and provide adequate incentives to maintain job satisfaction levels. Limitations: The study was limited to companies in Lampung, the potential for questionnaire bias, the approach was only quantitative, and did not consider external factors such as organizational culture and leadership. Contribution: This research reinforces the importance of implementing GHRM in improving employee performance and organizational sustainability, as well as encouraging follow-up research with qualitative approaches and external factors.