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All Journal IECON: International Economics and Business Conference Research Economics Management and Business
Sabaria
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Economics, Econometrics & Finance

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Minat Mahasiswa Febira Unimuda terhadap Bisnis Digital Khairunisa, Nur Afni; Jumroh, Lidya Aprilia; Sabaria; Alhazen, Tito
REMB : Research Economics Management and Business Vol 3 No 1 (2025): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v4i1.1529

Abstract

Unimuda's vision hopes that its graduates will enter the world of entrepreneurship. This vision really supports the Indonesian government in its efforts to create jobs and reduce unemployment. This research was conducted to obtain an overview of students' interest in the Faculty of Economics, Business and Humanities (Febira), Muhammadiyah Education University (Unimuda) Sorong to pursue digital business when they have completed their education. The sample used was Febira Unimuda Sorong students, 30% (90 respondents) of the total population. The sampling method was carried out using non-probability sampling with purposive sampling technique. Interest was measured by distributing questionnaires using a Likert scale (1. strongly disagree; 2. disagree, 3. neutral; 4. agree; 5. strongly agree). The data obtained was analyzed descriptively. The research results showed that of the 22 statement items, 6 of them were in the strongly agree category, the rest were in the agree category. It was concluded that Febira Unimuda Sorong students have a high interest in digital business.
Digital Marketing Analysis of Increasing Tourist Visits to Tourism MSMEs in Sorong Regency, Southwest Papua Andi Sismar; Annisa Rosida Salsabila K; Almar Atus Sholeha; Futi Khaturrahmah; Dilla Astuti Ningsih; Imelda Desi Anggraini; Musriani; Hardiman F. Sanaba; Sabaria; Sudirman
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

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Abstract

The purpose of this study was to determine: the effect of digital marketing on increasing tourism visitors. This study uses a quantitative method. The population of this study were tourism MSME actors in the Sorong Regency area of Southwest Papua. The sampling technique was a saturated sample. So the total sample in this study was 150 people. Data analysis in this study was carried out using regression analysis method to evaluate the relationship between the variables studied. The action activities include: distributing questionnaires, collecting and analyzing data and conclusions. The results of this study reveal that digital marketing has a positive and significant effect on increasing the number of visitors to tourism MSMEs.
Co-Authors Alhazen, Tito Almar Atus Sholeha Andi Sismar Annisa Rosida Salsabila K Dilla Astuti Ningsih Futi Khaturrahmah Hardiman F. Sanaba Imelda Desi Anggraini Jumroh, Lidya Aprilia Khairunisa, Nur Afni Musriani Sudirman