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All Journal Jurnal Dakwah Tabligh AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Environmental, Sustainability, and Social Science Jurnal Riset Ilmiah Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Amandemen: Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Yefta Y.M. SABAAT
Nusa Cendana University, Kupang, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Kemenangan Ratu-Angga pada Pemilihan Kepala Daerah Sumba Barat Daya Tahun 2024 Vivin Kurniawaty T. Lunga; Yeftha Y. Sabaat; Philips Y.N. Ndoda
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum Vol. 2 No. 3 (2025): September : Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/terang.v2i3.1276

Abstract

This study aims to analyze the winning strategy of the candidate pair Ratu Wulla and Angga Kaka in the 2024 Regional Head Election (Pilkada) of Sumba Barat Daya Regency. The main focus of this research is how the Ratu-Angga pair gained public support, particularly after Ratu Wulla's controversial decision to resign from her seat in the House of Representatives (DPR RI) to run for Regent. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, observations, and documentation.The primary theoretical framework used is Adman Nursal’s 3P political marketing strategy, which includes Push Marketing, Pull Marketing, and Pass Marketing. The findings show that Push Marketing, through face-to-face campaigns and social activities, succeeded in building emotional ties with the community. Pull Marketing effectively utilized social media to reach younger voters. Meanwhile, Pass Marketing was carried out by involving traditional leaders, religious figures, women, and youth who hold strong influence in society. These three strategies were applied synergistically and proved effective in transforming negative public perception of Ratu Wulla resignation into significant political support.The victory of the Ratu-Angga pair, with 49.03% of the valid votes, indicates the success of an inclusive, adaptive, and locally responsive political communication strategy. This research contributes significantly to the understanding of voter behavior dynamics and campaign strategies in the context of local politics in Indonesia.
Dinamika dalam Kepemimpinan Desa : Studi pada Rektrumen Aparatur Desa, di Desa Weseben Kabupaten Malaka Sarci Aurelia Tibultali; Yeftha Yerianto Sabaat; Diana S.A Natalia Tabun; Frans B.R Humau
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 2 No. 4 (2025): November: Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i4.2555

Abstract

This study, entitled "Dynamics in Village Leadership (A Study of Village Apparatus Recruitment in Weseben Village, Malaka Regency)," aims to analyze the leadership style of village heads in the apparatus recruitment process, uncover the growing practices of patronage and clientelism, and examine their implications for the implementation of good governance principles at the village level. Theoretically, this research is based on village leadership theory, patronage-clientelism theory, and the concept of good governance, which emphasizes the values ​​of transparency, accountability, and public participation in village governance.The method used was a qualitative approach with a case study design. Data were collected through in-depth interviews with village heads, village officials, traditional leaders, members of the Village Consultative Body (BPD), and the community, and was supported by field observations and documentation studies. The results indicate that: (1) the leadership style of village heads in Weseben is dominant and personalistic, with the village head retaining full control over the apparatus recruitment process, (2) apparatus recruitment places greater emphasis on loyalty and personal closeness than on professional competence, (3) The practice of patronage and clientelism is strongly evident in the relationship between the village head as patron and village officials as clients, which is built through kinship ties and reciprocal interests, (4) decisions regarding the appointment of officials are often tinged with elements of nepotism and collusion to strengthen the village head's political support base, and (5) the recruitment system is not yet oriented towards the principle of a merit system, namely a selection system based on individual ability, achievement, and integrity, as implemented in professional governance.Thus, it can be concluded that the dynamics of village leadership in Weseben are still strongly influenced by the practice of patronage and clientelism, which hinders the realization of democratic, transparent, and accountable village governance.  
Co-Authors Akhmad Syafruddin Alfridus Saverius Daniael DARI Ananias Riyoan Philip JACOB Avelin Gatri Seran Baso, Boli Tonda Diana S.A Natalia Tabun Diana S.A. Natalia Tabun Esrah D.N.A. BENU Esrah D.N.A.Benu Fentry Trieputry Tungga Frans B.R Humau Frans W. MUSKANAN Frans W. Muskanan Gloria Stephanie D.L Sair JOSEF KANISIUS BAU Kamahi, Syahrin Badin Nabuasa, Selin Philips Y.N. Ndoda Rex Tiran Sarci Aurelia Tibultali Stefanus Triadmaja Bria Triadmadja, Stefanus Vivin Kurniawaty T. Lunga Wanda Kristina Pono