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All Journal Jurnal Ecogen Indo-MathEdu Intellectuals Journal
Rezki, Rahmat Zainul
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Economics, Econometrics & Finance Mathematics

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Pengaruh Strategi Harga, Promosi dan Permintaan Pasar terhadap Profitabilitas UMKM di Kota Padang Putra, Pramudita Syah; Rezki, Rahmat Zainul; Andrian, Danny; Al Haziz, Ahmad Sunafis; Zefriyenni, Zefriyenni
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17192

Abstract

This study aims to determine the effect of pricing strategy, promotion and market demand consumer preferences on the Profitability of Micro, Small and Medium Enterprises (MSMEs). The unit of analysis is Micro, Small and Medium Enterprises (MSMEs) in Padang City. This study uses primary data obtained through questionnaires. The sampling technique uses quota sampling. A total of 100 questionnaires from MSMEs were returned as the final sample. The data were analyzed using multiple regression analysis conducted with SPSS software. The results showed that pricing strategy and promotion had a significant positive effect on profitability. While market demand had no significant effect on profitability. MSMEs need to set competitive prices and in accordance with the value perceived by consumers. MSMEs are advised to allocate a special budget for planned and measurable promotional activities.
Dampak Infrastruktur Teknologi, Kepemimpinan Organisasi dan Manajemen Waktu Terhadap Kinerja Pegawai di Dinas Komunikasi dan Informatika Kabupaten Dharmasraya dengan Kepuasan Kerja Sebagai Variabel Intervening Rezki, Rahmat Zainul; Yulasmi, Yulasmi; Veri, Jhon
Indo-MathEdu Intellectuals Journal Vol. 6 No. 6 (2025): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i6.4185

Abstract

This research aims to determine the impact of technological infrastructure, organizational leadership, and time management on employee performance at the Department of Communication and Information in Dharmasraya Regency with job satisfaction as an intervening variable. The method used is quantitative with path analysis techniques, distributing a questionnaire to 50 respondents. The research results show a positive and significant influence of technological infrastructure on job satisfaction. There is a positive and significant influence of leadership on job satisfaction. There is a positive and insignificant influence of time management on job satisfaction. There is a positive and significant influence of technological infrastructure on employee performance. There is a positive and insignificant influence of leadership on employee performance. There is a positive and significant influence of time management on employee performance. There is a positive and insignificant influence of job satisfaction on employee performance. Job satisfaction is able to mediate the influence of technological infrastructure on employee performance. Job satisfaction is able to mediate the influence of leadership on employee performance. Job satisfaction is able to mediate the influence of time management on employee performance.
Co-Authors Al Haziz, Ahmad Sunafis Andrian, Danny Putra, Pramudita Syah Veri, Jhon Yulasmi, Yulasmi Zefriyenni Zefriyenni, Zefriyenni