Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Kepada Masyarakat Journal of Management and Creative Business
Alya Audina
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Redefining Competition: Leveraging Advantages For Market Success Dina Sarah Syahreza; Alya Audina; Tarisa Putri Artha; Tisa’ul Jannah; Juan Carmel Askelon
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.1972

Abstract

This research analyzes the role and impact of developing competitive advantage in the context of market success and company business strategy. The integration of findings from various case studies through qualitative and quantitative approaches provides a holistic picture of how competitive advantage influences consumer preferences and company performance. The research results highlight the significant influence of competitive advantage on consumer purchasing decisions. These findings, supported by Kotler's study and other research, confirm that when companies are able to offer significant added value, whether through product innovation, superior service, or smart marketing strategies, this influences consumers' purchasing choices. Adaptive planning strategies have also proven to be an important key in winning consumer preferences. The use of technology such as big data analytics is a significant element in identifying patterns, trends and relevant information that supports intelligent decision making. Overall, this research highlights that competitive development advantage is not only a goal for companies, but also a strategic foundation that supports overall business operations. This research offers an in-depth look at how competitive advantage is an important element in attracting consumers and maintaining a strong position in a competitive market.
Penerapan Program Mentoring Dan Coaching Untuk Penguatan Kapasitas Kepemimpinan Pada UMKM Di Desa Adat Panglipuran Bangli Bali Arum Aji Fitriani; Alya Audina; Gymnastiar Trisatya; Prieya Widy Astuti; Tania Wulandari; Heri Usodo
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.657

Abstract

Panglipuran Traditional Village in Bangli, Bali, is a cultural tourism destination with significant economic potential through the development of Micro, Small, and Medium Enterprises (MSMEs). However, MSME actors face challenges in terms of limited leadership capacity to manage their businesses sustainably. This community engagement program aims to strengthen the leadership capacity of MSME actors through the implementation of mentoring and coaching programs. The methods included an initial needs assessment, mentoring sessions facilitated by experienced practitioners, and individual coaching to enhance leadership skills, decision-making, and business management. The results showed improvements in participants’ understanding of adaptive leadership concepts, communication skills, and team management. Furthermore, participants were able to formulate simple business strategies aligned with local potential. Thus, mentoring and coaching programs proved to contribute significantly to strengthening the leadership capacity of MSMEs in Panglipuran Traditional Village, serving as a foundation for business sustainability and increasing competitiveness in culture-based tourism.
Penerapan Program Mentoring Dan Coaching Untuk Penguatan Kapasitas Kepemimpinan Pada UMKM Di Desa Adat Panglipuran Bangli Bali Arum Aji Fitriani; Alya Audina; Gymnastiar Trisatya; Prieya Widy Astuti; Tania Wulandari; Heri Usodo
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.657

Abstract

Panglipuran Traditional Village in Bangli, Bali, is a cultural tourism destination with significant economic potential through the development of Micro, Small, and Medium Enterprises (MSMEs). However, MSME actors face challenges in terms of limited leadership capacity to manage their businesses sustainably. This community engagement program aims to strengthen the leadership capacity of MSME actors through the implementation of mentoring and coaching programs. The methods included an initial needs assessment, mentoring sessions facilitated by experienced practitioners, and individual coaching to enhance leadership skills, decision-making, and business management. The results showed improvements in participants’ understanding of adaptive leadership concepts, communication skills, and team management. Furthermore, participants were able to formulate simple business strategies aligned with local potential. Thus, mentoring and coaching programs proved to contribute significantly to strengthening the leadership capacity of MSMEs in Panglipuran Traditional Village, serving as a foundation for business sustainability and increasing competitiveness in culture-based tourism.
Co-Authors Arum Aji Fitriani Gymnastiar Trisatya Heri Usodo Juan Carmel Askelon Prieya Widy Astuti Syahreza, Dina Sarah Tania Wulandari Tarisa Putri Artha Tisa’ul Jannah