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Wita Supira
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Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Analisis Perbandingan Customer Experience dan Harga Pada Coffee Shop “Kopi Kenangan”, "Janji Jiwa" dan “Starbucks” Di Cikarang Nurul Hidayah; Arum Nur F; Wita Supira; Elyza Fauziah; Sri Ratna S; Yani Fuzi A; Melati Sabrina K; Nazwa Ramadhita; Muhammad Rifki; Muhammad Haidar A; Sihotang Martin C; Miftakul Huda
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2871

Abstract

Enjoying coffee in a coffee shop is a pretty comfortable thing. It's already become a lifestyle in the community. It's this kind of lifestyle that makes the coffee shop grow more and more. In addition to this lifestyle, the consumption of coffee products in a coffee shop grows and the tendency to enjoy coffee in a coffee shop becomes natural. The purpose of this study is to test and analyze the differences in customer experience and prices on coffee shop Starbucks, Kopi Kenangan, Janji Jiwa in Cikarang Baru. The population used in this research is customers Starbucks, Kopi Kenangan, Janji Jiwa di Cikarang Baru. The sample in this study was based on the experimental sample so it was obtained by as many as 50 respondents. The method of analysis used is the kuntitative method with a comparative descriptive approach and USES validity tests, immobility tests, normality tests, and anova comparisons. Research shows that there are no discrepancy in the custumer experience and prices on Coffee Shop Starbucks, Kopi Kenangan, Janji Jiwa in Cikarang Baru.
Pengaruh Likuiditas, Solvabilitas Dan Perputaran Modal Kerja Terhadap Profitabilitas Pada Perusahaan Yang Terdapat Di Bursa Efek Indonesia (BEI) Tahun 2020-2023 Sri Ratna Sari; Arum Nur Fadillah; Wita Supira; Jihan Khairunnisa; Aqila Fadia Haya; Dasman, Sunita
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6484

Abstract

Penelitian ini menganalisis pengaruh likuiditas, solvabilitas, dan perputaran modal kerja terhadap profitabilitas perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2023. Profitabilitas diukur menggunakan Return on Assets (ROA), sementara variabel lainnya diukur dengan metrik terkait. Sampel yang digunakan adalah PT Jasa Marga periode 2020-2023. Teknik pengambilan sampel purposive. Teknik Analisis Data Uji Asumsi Klasik, Analisis Regresi Linear Berganda, Uji Hipotesis (Uji t dan Uji F), Koefisien Determinasi (R²). Hasil penelitian menunjukkan bahwa likuiditas memiliki pengaruh negatif terhadap profitabilitas, solvabilitas memiliki pengaruh positif signifikan, dan perputaran modal kerja juga menunjukkan pengaruh positif signifikan terhadap profitabilitas. Secara simultan, ketiga variabel ini menjelaskan 96,5% variasi profitabilitas perusahaan. Temuan ini menekankan pentingnya solvabilitas dan efisiensi pengelolaan modal kerja dalam meningkatkan profitabilitas, sementara likuiditas yang tinggi tidak selalu memberikan dampak signifikan. Studi ini memberikan wawasan berharga bagi pengelolaan strategis perusahaan manufaktur untuk meningkatkan kinerja keuangan
Co-Authors Aqila Fadia Haya Arum Nur F Arum Nur Fadillah Elyza Fauziah Jihan Khairunnisa Melati Sabrina K Miftakul Huda Muhammad Haidar A Muhammad Rifki Nazwa Ramadhita Nurul Hidayah Sihotang Martin C Sri Ratna S Sri Ratna Sari Sunita Dasman Yani Fuzi A