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All Journal Journal of Management and Creative Business PESHUM JIMEK
Wita Supira
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Perbandingan Customer Experience dan Harga Pada Coffee Shop “Kopi Kenangan”, "Janji Jiwa" dan “Starbucks” Di Cikarang Nurul Hidayah; Arum Nur F; Wita Supira; Elyza Fauziah; Sri Ratna S; Yani Fuzi A; Melati Sabrina K; Nazwa Ramadhita; Muhammad Rifki; Muhammad Haidar A; Sihotang Martin C; Miftakul Huda
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2871

Abstract

Enjoying coffee in a coffee shop is a pretty comfortable thing. It's already become a lifestyle in the community. It's this kind of lifestyle that makes the coffee shop grow more and more. In addition to this lifestyle, the consumption of coffee products in a coffee shop grows and the tendency to enjoy coffee in a coffee shop becomes natural. The purpose of this study is to test and analyze the differences in customer experience and prices on coffee shop Starbucks, Kopi Kenangan, Janji Jiwa in Cikarang Baru. The population used in this research is customers Starbucks, Kopi Kenangan, Janji Jiwa di Cikarang Baru. The sample in this study was based on the experimental sample so it was obtained by as many as 50 respondents. The method of analysis used is the kuntitative method with a comparative descriptive approach and USES validity tests, immobility tests, normality tests, and anova comparisons. Research shows that there are no discrepancy in the custumer experience and prices on Coffee Shop Starbucks, Kopi Kenangan, Janji Jiwa in Cikarang Baru.
Pengaruh Digital Marketing Development dan Etika Bisnis terhadap Competitive Advantage pada UMKM di Cikarang Latifah Ayu Tiarani; Wita Supira; Arum Nur Fadillah; Dede Farida; Fitri Sri Khairunnisa; Retno Purwani Setyaningrum
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6348

Abstract

This study explains the impact of digital marketing growth and business ethics on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Cikarang. MSMEs have competed intensively in this digital era, so it is important to use innovative digital marketing and uphold business ethics to gain customer trust. However, most MSMEs in Cikarang still find it difficult to implement effective digital marketing strategies and business ethics in their daily operations, resulting in low competitive advantage. In the real world, this study uses a quantitative approach by distributing questionnaires to 60 MSME actors in Cikarang. The results show that the development of digital marketing and business ethics simultaneously have a significant influence on the competitive advantage of MSMEs. Although the role of digital marketing is significant, business ethics has a greater influence in shaping the competitive advantage of MSMEs in Cikarang. This means that MSMEs in Cikarang not only need to develop digital marketing, but also must prioritize business ethics to achieve sustainable competitive advantage..
Pengaruh Likuiditas, Solvabilitas Dan Perputaran Modal Kerja Terhadap Profitabilitas Pada Perusahaan Yang Terdapat Di Bursa Efek Indonesia (BEI) Tahun 2020-2023 Sri Ratna Sari; Arum Nur Fadillah; Wita Supira; Jihan Khairunnisa; Aqila Fadia Haya; Dasman, Sunita
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6484

Abstract

Penelitian ini menganalisis pengaruh likuiditas, solvabilitas, dan perputaran modal kerja terhadap profitabilitas perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2023. Profitabilitas diukur menggunakan Return on Assets (ROA), sementara variabel lainnya diukur dengan metrik terkait. Sampel yang digunakan adalah PT Jasa Marga periode 2020-2023. Teknik pengambilan sampel purposive. Teknik Analisis Data Uji Asumsi Klasik, Analisis Regresi Linear Berganda, Uji Hipotesis (Uji t dan Uji F), Koefisien Determinasi (R²). Hasil penelitian menunjukkan bahwa likuiditas memiliki pengaruh negatif terhadap profitabilitas, solvabilitas memiliki pengaruh positif signifikan, dan perputaran modal kerja juga menunjukkan pengaruh positif signifikan terhadap profitabilitas. Secara simultan, ketiga variabel ini menjelaskan 96,5% variasi profitabilitas perusahaan. Temuan ini menekankan pentingnya solvabilitas dan efisiensi pengelolaan modal kerja dalam meningkatkan profitabilitas, sementara likuiditas yang tinggi tidak selalu memberikan dampak signifikan. Studi ini memberikan wawasan berharga bagi pengelolaan strategis perusahaan manufaktur untuk meningkatkan kinerja keuangan
Co-Authors Aqila Fadia Haya Arum Nur F Arum Nur Fadillah Dede Farida Elyza Fauziah Fitri Sri Khairunnisa Jihan Khairunnisa Latifah Ayu Tiarani Melati Sabrina K Miftakul Huda Muhammad Haidar A Muhammad Rifki Nazwa Ramadhita Nurul Hidayah Retno Purwani Setyaningrum Sihotang Martin C Sri Ratna S Sri Ratna Sari Sunita Dasman Yani Fuzi A