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All Journal Outline Journal of Management and Accounting Outline Journal of Economic Studies Outline Journal of Community Development
Adek apriyandi
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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The Effect of Consumer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya Selen Anggereyani; Dedy Lazuardi; Muammar Rinaldi; Ihdina Gustina; Adek apriyandi
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.154

Abstract

This study aims to determine Customer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya. The research population that will be used in this research is all customers who made purchases at the company during the 2021 period, totaling 173 customers. By using the Slovin formula with an error rate of 5%, a total sample of 121 respondents was obtained. The results of partial hypothesis testing show consumer satisfaction has a significant effect on consumer loyalty. The results of partial hypothesis testing show service quality has a significant effect on consumer loyalty. The results of simultaneous hypothesis testing show that Consumer Satisfaction, Service Quality has a effect on consumer loyalty. The result of the coefficient of determination shows that 56% which means that the Consumer Loyalty variable can be explained by the Consumer Satisfaction and Service Quality variables. The conclusions from the results of this study indicate that partially Customer Satisfaction has a significant effect on Consumer Loyalty. Service Quality has a significant effect on Consumer Loyalty. Simultaneously, Customer Satisfaction and Service Quality have a significant effect on Consumer Loyalty.
The Relationship between HR Quality and Unemployment and Its Effect on Poverty Levels in North Sumatra 2005-2020 Napitupulu, Venesia; Hasugian, Lola Alvita; Ananda, Wizya Vita; Safitri, Maulinda; Rinaldi, Muammar; Adek Apriyandi
Outline Journal of Economic Studies Vol. 3 No. 1: October - March 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojes.v3i1.94

Abstract

This research discusses the relationship between HR quality and unemployment and its influence on poverty levels in North Sumatra 2005-2020. This research was conducted using secondary data and then managed using multiple linear regression tests and classic assumption tests (including normality tests, autocorrelation tests, heteroscedasticity tests, and multicollinearity tests). This research was obtained from the 2005-2020 time series data. The results obtained from the results of this study showed that unemployment has a positive and significant effect on the poverty rate in North Sumatra
Introduction of E-commerce to the MSME trading business community at the MMTC supermarket center Ihdina Gustina; Dedy Lazuardi; Putri Wahyuni; Adek Apriyandi
Outline Journal of Community Development Vol. 2 No. 1: July 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ym639h05

Abstract

This activity aims to understand the impact of e-commerce developments on MSME players, especially in the aspects of market access, operational efficiency, business growth and the challenges they face. This activity provides insight for MSME players in making more informational and strategic decisions in facing the e-commerce era. In this mini research, we used the qualitative activity method. Where for these activities we go directly to the field to see the actual situation, then we can conduct interviews directly with MSME actors. In this activity, we interact directly with our respondents and the situations we observe. We chose this research method because we can see directly the facts about the material we want to research. The results of our activities reveal that not all MSME business owners experience positive impacts or good changes in the development of e-commerce. In this activity, it was also found that e-commerce, which was supposed to provide changes in the national economy, instead turned around by plunging several MSME players into tight and dangerous competition. Uneven penetration or introduction of business technology, limited capital, ideas, innovation and lack of digitalization in some MSMEs make this problem complex and complicated. Another thing that needs to be highlighted is that intense competition and changes in models and people's tastes are quite complex challenges for MSME players.
Co-Authors Ananda, Wizya Vita Dedy Lazuardi Hasugian, Lola Alvita Ihdina Gustina Muammar Rinaldi Napitupulu, Venesia Putri Wahyuni Safitri, Maulinda Selen Anggereyani