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All Journal Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)
Sari Tondang, Ika
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science

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Penentuan Komoditas Pangan Unggulan Di Kabupaten Nganjuk Farah, Regina; Mubarokah, Mubarokah; Sari Tondang, Ika
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.103-113

Abstract

This research aims to analyze the superior food commodities in Nganjuk Regency. The results of this study are expected to be able to become a reference in regional economic development through the priority development of superior food crop commodities in Nganjuk Regency. The data used in this study are secondary data including data on the value of food commodity production for 10 years starting from 2014-2023. The food commodities studied include rice, corn, soybeans, peanuts, cassava, shallots, and cayenne pepper. The data analysis methods used are Location Quotient and Shift Share Analysis, the results of the two analyses will be combined into criteria for determining superior food commodities. The results of this study indicate that corn, shallots, and cayenne pepper are the first and second superior commodities in several districts in Nganjuk Regency. Rice, soybeans, peanuts, and cassava became the second and third superior commodities in several sub-districts in Nganjuk Regency.
Empowerment of Farmer Groups through the Utilization of Rice Husk Waste into Environmentally Friendly Particleboard in Cepoko Village, Jombang Regency Setiawan, Risqi Firdaus; Hafi Idhoh Fitriana, Nisa; Sari Tondang, Ika
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 2 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i2.751

Abstract

Cepoko Village, Jombang Regency, is one of the rice production centers that produces large amounts of husk waste. So far, the waste has been burned or discarded, causing environmental problems and failing to provide added value to the community. This service activity aims to empower farmer groups by utilising rice husk waste to produce environmentally friendly board particles. The methods used include problem identification, technical training, production assistance, and participatory evaluation. The production process involves shredding the husk, mixing adhesive materials, pressing, and drying. The results of the activity demonstrate an increase in the community's understanding and technical skills in converting waste into products of economic value. The resulting board particles have the potential to be developed as alternative building materials. This program also has an impact on the growth of environmental awareness and the opening of local, resource-based business opportunities. This activity proves that appropriate technological approaches combined with participatory empowerment can encourage socio-economic transformation at the village level. Contribution to Sustainable Development Goals (SDGs):SDG 8: Decent jobs and economic growthSDG 11: Sustainable cities and settlements
PRODUCTION AND MARKETING MIX OF GLUTINOUS CORN PRODUCTS IN UPT. AGRIBUSINESS DEVELOPMENT Cahyasusanti, Ayu; Hendrarini, Hamidah; Sari Tondang, Ika
MediaTrend Vol 20, No 1 (2025): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v20i1.29343

Abstract

Increasing the production of products needed by customers and the marketing mix is the foundation in a product marketing to disseminate products and be increasingly recognized by the public. This study aims to examine the production and marketing of glutinous corn at UPT Agribusiness Development. This research was conducted in November 2023 at UPT Agribusiness Development. The research method applied is the trend analysis method approach and descriptive qualitative with data collection methods through observation, interviews, and documentation. The results showed that the development trend of glutinous corn production in UPT Agribusiness Development tends to fluctuate from 2020-2023, the marketing mix strategy implemented by UPT Agribusiness development uses the 7P method, namely there are innovative products, appropriate prices, strategic places, creative and targeted promotions, quality of people / HR, processes, and complete physical evidence. It can be concluded that the application of the right marketing mix strategy can increase the production and sales volume of sticky corn products.
Co-Authors Cahyasusanti, Ayu Farah, Regina Fitriana, Nisa Hafiidhoh Hamidah Hendrarini Mubarokah Mubarokah Setiawan, Risqi Firdaus