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All Journal Airlangga Journal of Innovation Management Jurnal Pengabdian kepada Masyarakat Desa (JPMD)
Yanah, Nur
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Economics, Econometrics & Finance Environmental Science Nursing Social Sciences

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Rencana Bisnis pada Pelayanan Pendidikan Nonformal Hadi, Rizal; Wahidmurni; Zuhro, Ni'matuz; Yanah, Nur
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.64916

Abstract

Business plan design skills are essential competency for entrepreneurs, as a well-crafted business plan helps stakeholders easily understand and trust the proposed document. This study aims to describe business planning analysis from four key perspectives: (1) marketing, (2) operations, (3) human resources, and (4) finance, and focusing on the case of Gama Private Center, a non-formal educational institution. This study used qualitative case study approach. The findings reveal that Gama Private Center employs a structured business plan that includes: (1) a marketing strategy informed by market research and a marketing mix; (2) human resource planning encompassing recruitment processes, training, and compensation schemes; (3) operational strategies focusing on customer proximity, engaging learning methods, and user-friendly Standard Operating Procedures (SOPs); and (4) financial planning, including initial capital calculation, funding identification, cash flow forecasting, and financial feasibility analysis. The study contributes theoretically by advancing the understanding of business planning concepts in non-formal education, emphasizing market analysis, consumer segmentation, and operational strategies for success. Practically, it provides actionable insights for non-formal education entrepreneurs, including consumer-centered marketing strategies, human resource development, and structured business planning to enhance competitiveness and sustainability. Future research is recommended to explore the scalability of these strategies across diverse educational contexts
Peningkatan Kapasitas Pelaku Usaha melalui Pendampingan Penerapan Strategi Pemasaran Digital Berbasis Participatory Action Research (PAR) Yanah, Nur; Mabruroh, Roichatul; Nisak, Cholifatun
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 3 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i3.2804

Abstract

Marketing is a crucial aspect of business development, especially in the digital era where promotional strategies require continuous adaptation. The bottled water business managed by Pondok Pesantren Riyadus Samawi Ludoyo Kanigoro Blitar faces challenges due to limited understanding and application of digital marketing, resulting in low product recognition and suboptimal competitiveness. This community service activity focuses on strengthening the capacity of business managers in implementing relevant digital marketing strategies. Its objectives are to provide conceptual insights into digital marketing, assist in formulating promotional strategies, and encourage the application of digital marketing techniques in the operational management of the pesantren’s bottled water business. The method employed is the Participatory Action Research (PAR) approach, consisting of three stages: identifying and analyzing needs through observation, interviews, and discussions involving the service team, business managers, students, and the pesantren leadership; conducting a training session in the form of a workshop titled “Implementation of Digital Marketing Systems to Increase Bottled Water Sales” as a medium for knowledge and practice transfer; and carrying out participatory monitoring and evaluation to assess the implementation of materials and changes in marketing strategies after the activity. The results indicate an improvement in participants’ understanding of digital marketing concepts, the emergence of promotional initiatives using digital platforms, and initial changes in the marketing practices of the pesantren’s bottled water business. This approach provides a strategic foundation for developing more effective and sustainable marketing efforts.
Co-Authors Cholifatun Nisak, Cholifatun Hadi, Rizal Mabruroh, Roichatul Wahidmurni Zuhro, Ni'matuz