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All Journal CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ekopedia: Jurnal Ilmiah Ekonomi
Apriani, Tiara
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Studi Kelayakan Bisnis pada Usaha Makanan Cimol Bojot Sawargi Apriani, Tiara; Muhammad Ramdani, Dimas; Alfian, Muhammad Raka; Perwito, Perwito
CARONG: Jurnal Pendidikan, Sosial dan Humaniora Vol. 2 No. 1 (2025): Maret: Local Culture and Traditions
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9wajsf65

Abstract

Cimol bojot is a popular snack with promising market potential. To develop a culinary business like cimol bojot, a business feasibility study is essential. This feasibility study involves an in-depth analysis of the proposed business plan. The purpose of this research is to assess the feasibility of the cimol bojot business in terms of finance, marketing, operations, and human resources. The research method used is qualitative descriptive analysis. Additionally, a literature review was conducted to gather relevant market information. The results of this study are expected to serve as an evaluation tool to improve and expand the cimol bojot business, as well as contribute positively to the culinary industry in Indonesia.
Pengaruh Kualitas Produk dan Citra  Merek Terhadap Keputusan Pembelian Produk Skincare Apriani, Tiara; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/brdxnm62

Abstract

The growth of the beauty industry has changed the way consumers buy products. Product quality and brand image greatly influence purchasing decisions for skincare products. This study analyzes how product quality and brand image affect management students of the 2023 class at Muhammadiyah University Bandung. The method used is quantitative research with 126 respondents selected through purposive sampling. Data was collected through a questionnaire that had been tested for validity and reliability. The results showed that product quality had a positive and significant effect on purchasing decisions, as did brand image. Overall, both contributed greatly to purchasing decisions. The study concluded that good product quality and a strong brand image are important for increasing purchasing decisions. It is recommended to continue maintaining product quality and building a positive brand image.  
Co-Authors Alfian, Muhammad Raka Muhammad Ramdani, Dimas Perwito, Perwito Zahrah, Halimah