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All Journal Pinisi Business Administration Review Public Resource Innovation Management and Excellence (PRIME)
Nasfat, Riska Amalia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Modern Business Transformation Through Information Technology, Communication, And Digital Applications S, Muh Rizal; Zainal, Nur Hikmah; Nasfat, Riska Amalia; Sinar, Syam; Wildani, Ainun
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.36512

Abstract

The transformation of modern businesses is driven by the advancements in information technology, communication, and digital applications, creating opportunities for innovation and efficiency. This study aims to analyze the role of digital technology in supporting operational efficiency, communication strategies, and market adaptation. The research method used is qualitative analysis with a literature review approach and case studies on several companies that have successfully adopted this technology. The analysis technique involves identifying patterns of technology adoption and its impact on productivity and customer satisfaction. The findings indicate that technology integration improves operational efficiency, expands customer reach, and accelerates data-driven decision-making.
Expectations and Attraction Preferences of Gen Z Tourists: A Case Study of Kampoeng Eropa Malino Zainal, Nur Hikmah; Mandasari, Mandasari; Nasfat, Riska Amalia; Atirah, Nurul; Nisa, Nur Airun
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the increasing trend of thematic tourism based on artificial attractions, which has developed alongside Generation Z's preference for tourism experiences that are aesthetic, fast, and easily shared through digital media. Kampoeng Eropa Malino was chosen as the study object due to its popularity among young tourists, yet it has never been academically studied regarding how Gen Z forms expectations and preferences towards the attractions offered. This study aims to analyze Gen Z's expectations and preferences regarding visual, thematic, and facility attractions, as well as spatial experiences at the destination. Using a descriptive qualitative method, data were collected through the experience stories of three Gen Z informants who had visited more than twice and the researcher's direct observations at the location. The analysis was carried out by categorizing the informants' experiences, comparing them with field conditions, and interpreting them through a framework of push and pull motivations in tourist behavior. The results of the study indicate a gap between Gen Z's visual expectations shaped by digital media and the actual experiences at the location. The Europe theme was considered not immersive, the variety of photo spots was limited, and facilities, including culinary options and accessibility, were deemed insufficient to meet the needs of young tourists. These findings suggest that Gen Z's internal motivations do not result in satisfaction when external attractions do not meet their aesthetic and comfort standards. The novelty of this research lies in its focus on medium-scale artificial thematic destinations and how Gen Z interprets visually and thematically based tourism experiences.
Co-Authors Atirah, Nurul Mandasari, Mandasari Nisa, Nur Airun Rizal S, Muh. Sinar, Syam Wildani, Ainun Zainal, Nur Hikmah