Pinisi Business Administration Review
Volume 7 Nomor 1, March 2025

Modern Business Transformation Through Information Technology, Communication, And Digital Applications

S, Muh Rizal (Unknown)
Zainal, Nur Hikmah (Unknown)
Nasfat, Riska Amalia (Unknown)
Sinar, Syam (Unknown)
Wildani, Ainun (Unknown)

Article Info

Publish Date
31 Mar 2025

Abstract

The transformation of modern businesses is driven by the advancements in information technology, communication, and digital applications, creating opportunities for innovation and efficiency. This study aims to analyze the role of digital technology in supporting operational efficiency, communication strategies, and market adaptation. The research method used is qualitative analysis with a literature review approach and case studies on several companies that have successfully adopted this technology. The analysis technique involves identifying patterns of technology adoption and its impact on productivity and customer satisfaction. The findings indicate that technology integration improves operational efficiency, expands customer reach, and accelerates data-driven decision-making.

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Journal Info
Pinisi Business Administration Review
Website

Abbrev

PBAR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work ...