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All Journal Pinisi Business Administration Review Public Resource Innovation Management and Excellence (PRIME)
Wildani, Ainun
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Modern Business Transformation Through Information Technology, Communication, And Digital Applications S, Muh Rizal; Zainal, Nur Hikmah; Nasfat, Riska Amalia; Sinar, Syam; Wildani, Ainun
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.36512

Abstract

The transformation of modern businesses is driven by the advancements in information technology, communication, and digital applications, creating opportunities for innovation and efficiency. This study aims to analyze the role of digital technology in supporting operational efficiency, communication strategies, and market adaptation. The research method used is qualitative analysis with a literature review approach and case studies on several companies that have successfully adopted this technology. The analysis technique involves identifying patterns of technology adoption and its impact on productivity and customer satisfaction. The findings indicate that technology integration improves operational efficiency, expands customer reach, and accelerates data-driven decision-making.
Economic Globalization: Encouraging Indonesian MSMEs to Become the Backbone of the National Economy Hikmah Zainal, Nur; Wildani, Ainun; Khatima, Andi Khusnul; Syamsuddin, Yasmin; Adipa, Fauzan
Public Resource Innovation Management and Excellence June 2025, Volume 2 Number 2
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic globalization has opened markets and increased competition, but it also provides great opportunities for Indonesian MSMEs to thrive and become the backbone of the national economy. This study aims to analyze how MSMEs can take advantage of globalization to improve competitiveness, expand markets, and increase their contribution to the economy. The research method used is a case study with qualitative data analysis techniques through interviews and observations on MSMEs that have successfully penetrated the global market. The results show that successful MSMEs are those that are able to innovate, utilize technology, and build strong cooperation networks. In addition, support from the government and related institutions is also very important to create a conducive environment for the growth of MSMEs.
Co-Authors Adipa, Fauzan Hikmah Zainal, Nur Khatima, Andi Khusnul Nasfat, Riska Amalia Rizal S, Muh. Sinar, Syam Syamsuddin, Yasmin Zainal, Nur Hikmah