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All Journal Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Journal of Visionary Sharia Economy (JOVISHE)
Ardiansyah, Alfin
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Computer Science & IT Economics, Econometrics & Finance Education Library & Information Science Physics Social Sciences

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Perancangan Media Pemasaran UMKM Toko Sembako P.E Menggunakan Website OpenChart Hafiz, Muhammad; Ardiansyah, Alfin
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.566

Abstract

This study examines the strategy for developing digital-based promotional media to support the growth of micro, small, and medium enterprises (MSMEs), with a case study on Toko Sembako P.E. located in Bukittinggi. This MSME operates in the sale of daily necessities such as rice, cooking oil, and instant noodles. Facing market competition and the limitations of conventional promotion methods, this research aims to design a digital solution to enhance competitiveness and expand market reach. The main focus of this study is the utilization of social media and the development of an e-commerce platform as tools for promotion and transactions. The research method employs a descriptive approach through system design stages, including needs analysis, user interface (UI) design, and website development using OpenCart as the e-commerce platform. The result of this research is an online store website integrated with social media, allowing customers to access product information more widely and conduct transactions efficiently. The website is designed to be user-friendly, responsive, and equipped with essential features such as product catalogs, shopping carts, payment systems, and order tracking. With this digital promotional media, Toko Sembako P.E. is expected to enhance its online visibility, reach new customers, and optimize product sales. This study demonstrates that the digitalization of promotion and sales can be an effective strategy for MSMEs in facing the digital transformation era, while also contributing to sustainable local economic growth.
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT Giga Intrax di Depok Ardiansyah, Alfin; Andriani , Jeni
Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Vol. 5 No. 1 (2025): Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen)
Publisher : UNPAM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jism.v5i1.42937

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Kepemimpinan dan Lingkungan Kerja terhadap Kinerja Karyawan Di PT Giga Intrax Depok. Metode yang digunakan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh karyawan dengan jumlah 65 karyawan. Sampel yang digunakan sebanyak 65 Responden dengan metode sample jenuh. Teknik pengambilan data berupa angket/kuesioner. Metode analisis data dengan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisi regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis. Berdasarkan hasil penelitian menunjukan Gaya Kepemimpinan berpengaruh terhadap Kinerja Karyawan ditunjukkan dengan nilai thitung =9,104 sedangkan ttable =1,998 (thitung > ttabel). Lingkungan kerja berpengaruh terhadap Kinerja Karyawan dengan ditunjukan nilai thitung =7,865 sedangkan ttabel =1,998 (thitung > ttabel) dengan taraf signifikan 0,00 < 0,05. Gaya Kepemimpinan dan Lingkungan Kerja berpengaruh terhadap Kinerja Karyawan pada PT. Giga Intrax Kota Depok bahwa nilai fhitung = 45,298 ftabel = 3,15 (fhitung > ftabel) dengan signifikansi 0,000 < 0,05. Persamaan regresi berganda yaitu Y = 8,418 + 0,454 X1 + 0,244 X2 Korelasi berganda sebesar 0,771 menunjukan hubungan yang kuat. Hasil uji koefisien determinasi sebesar 59,4% dan sisanya sebesar 40,6% dipengaruhi variabel lain.
Co-Authors Andriani , Jeni Muhammad Hafiz