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All Journal Indonesian Journal Of Business And Entrepreneurship Research Information Technology Education Journal
Zumrotul Avifa K
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Computer Science & IT Economics, Econometrics & Finance Education

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Quantitative Analysis of the Trade Industry: The Effect of Environmental Policy on Industry Growth Ahmad Nur Budi Utama; Zumrotul Avifa K; Diah Nurdiana; Rusni Andriani; Hasnadia Rusdi
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2492

Abstract

This study aims to examine the impact of environmental policies on the growth of the trade industry, with a particular focus on Toko Marannu. Through a descriptive analysis, the research highlights key areas of implementation, customer acceptance, and the resultant effects on sales, customer satisfaction, and overall business performance. The findings reveal that Toko Marannu has successfully implemented environmental policies, such as the use of environmentally friendly bags and the provision of alternative packaging options, which have been well-received by customers. The study shows that these policies positively influence sales growth, increase the number of visitors, and enhance profits, while maintaining high levels of customer satisfaction. The research, conducted through a quantitative approach using surveys and questionnaires with 40 customers, underscores the importance of environmental policies in driving industrial growth and improving consumer perceptions. These insights offer valuable guidance for businesses seeking to integrate sustainable practices while achieving economic growth.
Technology-Enhanced Collaborative Learning Model Between Industry and Universities to Improve Graduate Employability Zumrotul Avifa K
Information Technology Education Journal Vol. 4, No. 4, November (2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/intec.v4i4.10913

Abstract

This study examines the influence of technology-enhanced collaborative learning and industry–university collaboration on graduate employability, with learning engagement analyzed as a mediating psychological mechanism. Conducted at Universitas Tomakaka, the research employs a quantitative explanatory design using structured questionnaires and EViews-based modeling to test direct and indirect effects. The findings demonstrate that technology-enhanced collaborative learning significantly contributes to employability by strengthening students’ digital communication, problem-solving abilities, and collaborative competencies. Industry–university collaboration also shows a strong direct effect on employability, reflecting the importance of workplace exposure, authentic project assignments, and industry-level feedback in preparing students for professional roles. Mediation analysis further confirms that learning engagement partially mediates both relationships, revealing that active, emotional, and cognitive involvement enhances the translation of learning experiences into employability outcomes. Engagement emerges as a critical mechanism through which students internalize collaborative learning environments and industry expectations, transforming them into concrete professional skills. These findings highlight that employability development is not merely the result of structural or technological interventions but depends heavily on the psychological processes that shape how students participate in and interpret their learning experiences. This study concludes that integrating digital collaborative learning with structured industry partnerships is essential for producing competent, work-ready graduates.
Co-Authors Ahmad Nur Budi Utama Diah Nurdiana Hasnadia Rusdi Rusni Andriani