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All Journal Aksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia Mitra Teras: Jurnal Terapan Pengabdian Masyarakat
Ayu Puspa Nanda
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Humanities Education Languange, Linguistic, Communication & Media Other

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Pelatihan Copy Writing Skill bagi Karang Taruna di Kelurahan Bahagia Kecamatan Babelan Kabupaten Bekasi Rizkia, Muhamad Fajar; Ayu Puspa Nanda; Edi Puryanto
Mitra Teras: Jurnal Terapan Pengabdian Masyarakat Vol. 3 No. 2 (2024): Mitra Teras: Jurnal Terapan Pengabdian Masyarakat, Volume 3 Nomor 2, Desember 2
Publisher : PT. Mitra Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58797/

Abstract

This community service aims to improve the writing competence of the community, especially youth organizations and local youth. Apart from that, the writing skills that will be carried out are not just ordinary writing, but utilizing technology and its application based on current developments through copy writing. This starts from a lack of understanding and utilization of writing activities other than formal activities such as school. In this case, introduction, knowledge and training regarding copy writing skills are carried out which can be utilized in the economic and business fields such as marketing. Currently, the search for information, knowledge, product introductions or advertisements is not just about images, but needs to be accompanied by the use of appropriate words and sentences. Therefore, basic knowledge is needed and how to develop appropriate writing according to the objectives. The implementation is carried out for one day which consists of delivering material, exercises and discussions to achieve the expected competencies.    Abstrak Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi menulis yang dimiliki oleh masyarakat, terutama karang taruna dan pemuda setempat. Selain itu, kemampuan menulis yang akan dilakukan bukan sekadar menulis biasa, namun memanfaatkan teknologi dan penerapannya berdasarkan perkembangan saat ini melalui copy writing. Hal ini berawal dari kurangnya pemahaman dan pemanfaatan kegiatan menulis selain dilakukan pada kegiatan formal seperti sekolah. Dalam hal ini dilakukan pengenalan, pengetahuan, dan pelatihan terkait copy writing skill yang dapat dimanfaatkan dalam bidang ekonomi dan bisnis seperti pemasaran. Saat ini pencarian informasi, pengetahuan, pengenalan produk atau iklan bukan hanya sekadar gambar saja, namun perlu disertai dengan penggunaan kata serta kalimat yang tepat. Oleh sebab itu diperlukan pengetahuan mendasar dan bagaimana mengembangkan tulisan yang tepat sesuai dengan tujuan. Untuk pelaksanaan dilaksanakan selama satu hari yang terdiri dari penyampaian materi, latihan, dan diskusi untuk mencapai kompetensi yang diharapkan.
Development of Poetry Appreciation Teaching Materials Through Interpretation, Demonstration, and Evaluation (IDE) Techniques for Students of Indonesian Language and Literature Education Study Program, Faculty of Language and Arts, Universitas Negeri Jakarta Ayu Puspa Nanda; Etsa Purbarani; Sifa Awalunisa Al Mugni; Raysa Anggraini Puspita; Rahma Alia; Ratu Dzakiya Aryani Putri
Aksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol. 9 No. 2 (2025): AKSIS: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Publisher : LPPM State University of Jakarta (Program Studi Pendidikan Bahasa dan Sastra Indonesia dan LPPM Universitas Negeri Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.Aksis.090201

Abstract

This study was motivated by the limited effectiveness of poetry appreciation teaching materials, which remain largely theoretical and fail to actively engage students in interpreting and expressing the aesthetic meaning of poetry. The purpose of this research is to develop poetry appreciation teaching materials based on the Interpretation, Demonstration, and Evaluation (IDE) technique that are applicable, interactive, and contextual for students of the Indonesian Language and Literature Education Study Program, Faculty of Language and Arts, Universitas Negeri Jakarta. The research employed a Research and Development (RnD) method using the ADDIE model, which includes needs analysis through questionnaires and interviews, design, and draft preparation of the teaching materials. The results show that 90% of respondents support the implementation of the IDE technique, as it enhances students’ understanding, aesthetic sensitivity, and expressive skills in poetry appreciation.
Co-Authors Edi Puryanto Etsa Purbarani Muhamad Fajar Rizkia Rahma Alia Ratu Dzakiya Aryani Putri Raysa Anggraini Puspita Sifa Awalunisa Al Mugni