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All Journal Jurnal Manajemen dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis
Widia, Elta
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Media Sosial Terhadap Rendahnya Literasi Akademik Mahasiswa S1 Pada Program Studi Manajemen Universitas Buana Perjuangan Karawang Falahhuddin, Afif; Puspasari, Ayu Diana; Fasha, Denanda Alivia; Widia, Elta; Hidayah, Fathimah Nur; Harahap, Nabila Susanti; Suteja, Shintia Noviyanti; Susanti, Susanti; Rahayu, Putri Dwi; Wanta, Wanta
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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This research aims to analyze the influence of social media on the low academic literacy of undergraduate students in the Management Study Program, Buana Perjuangan University, Karawang. This research uses a qualitative method with a case study approach. Data was collected through questionnaires with 35 Management Study Program student respondents, as well as participatory observation in the campus environment. Data analysis was carried out using thematic analysis techniques to identify the main patterns and themes that emerged from the data. The research results show that social media has a complex impact on students' academic literacy. Some students admit that social media often distracts them from academic activities and reduces the time spent reading and writing in depth. In addition, the type of content often consumed on social media, which tends to be more entertainment than educational. However, there are also students who use social media as a source of academic information and discussion, although the number is relatively small.
PENGARUH E-REKRUTMEN DAN REPUTASI PERUSAHAAN TERHADAP MINAT KERJA MAHASISWA UNIVERSITAS BUANA PERJUANGAN KARAWANG Widia, Elta; Isyanto, Puji
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to examine the influence of e-recruitment and corporate reputation on the job interest of students at Buana Perjuangan University Karawang. The research method used is quantitative with a survey approach. The sample consists of 100 respondents, who are Management students from the 2022 batch at Buana Perjuangan University Karawang, selected using purposive sampling. Data collection was conducted through online questionnaires. The collected data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results show that both e-recruitment and corporate reputation significantly affect students’ job interest. E-recruitment has a positive effect, indicating that an effective digital recruitment system increases students' interest. In contrast, corporate reputation has a negative effect, suggesting that a poor perception of the company can reduce job application interest. Together, these two variables explain 32.9% of the variance in students’ job interest.
PENGARUH E-REKRUTMEN DAN REPUTASI PERUSAHAAN TERHADAP MINAT KERJA MAHASISWA UNIVERSITAS BUANA PERJUANGAN KARAWANG Widia, Elta; Isyanto, Puji
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of e-recruitment and corporate reputation on the job interest of students at Buana Perjuangan University Karawang. The research method used is quantitative with a survey approach. The sample consists of 100 respondents, who are Management students from the 2022 batch at Buana Perjuangan University Karawang, selected using purposive sampling. Data collection was conducted through online questionnaires. The collected data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results show that both e-recruitment and corporate reputation significantly affect students’ job interest. E-recruitment has a positive effect, indicating that an effective digital recruitment system increases students' interest. In contrast, corporate reputation has a negative effect, suggesting that a poor perception of the company can reduce job application interest. Together, these two variables explain 32.9% of the variance in students’ job interest.
Co-Authors Falahhuddin, Afif Fasha, Denanda Alivia Harahap, Nabila Susanti Hidayah, Fathimah Nur Isyanto, H. Puji Puspasari, Ayu Diana Rahayu, Putri Dwi Susanti Susanti Suteja, Shintia Noviyanti Wanta, Wanta