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All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Al-Misbah : Jurnal Islamic Studies Nusantara: Jurnal Pendidikan Indonesia Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora
Rachmaningtyas, Nur Anisyah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi strategi branding pada produk UMKM di era transformasi digital di Desa Kepek Gumregah Salsabela, Kamila; Rachmaningtyas, Nur Anisyah; Sari, Fitria Nurma; Sabri, Sabri; Istiati, Fuandani
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.29896

Abstract

Abstrak Digitalisasi pada pemasaran produk UMKM menjadi salah satu strategi dalam mengenalkan dan meningkatkan penjualan produk UMKM Desa Kepek, Kecamatan Wonosari, Kabupaten Gunungkidul. Pengabdian kepada Masyarakat yang berfokus pada pelatihan pemasaran digital dan branding destinasi bertujuan untuk mewujudkan pengembangan desa preneur yang mampu stabil dalam meningkatkan produktivitas dan pemasaran produk. Pengelola UMKM memiliki keterbatasan dalam mengembangan pengelolaan produk UMKM hingga evaluasinya. Oleh karenanya, pemilihan topik untuk memberdayakan pertumbuhan pengelolaan produk UMKM agar lebih kompetitif dan berkelanjutan khususnya pada halal industri. Metode yang digunakan dalam melaksanakan pengabdian ini mencakup peninjauan kembali pengetahuan pengelola UMKM untuk menyetarakan persepsi, pelatihan penggunaan platform digital untuk melakukan pemasaran produk, pendampingan proses produksi pemasaran, pengembangan strategi hingga evaluasi yang dapat dilakukan. Kegiatan pengabdian diwujudkan melalui kegiatan pelatihan dan kerja tim secara bersama sesuai dengan bidang UMKM masing-masing. Hasil pengabdian ini menunjukkan bahwa pentingnya digitalisasi pemasaran produk UMKM untuk meningkatkan daya saing UMKM dari masing-masing jenis produk. Selain itu, membuka peluang untuk pengelola UMKM dalam memperluas jaringan pemasaran sehingga mampu berkontribusi dalam pertumbuhan ekonomi dan meningkatkan kesejahteraan Masyarakat. Kata kunci: pengabdian; pelatihan; UMKM; branding Abstract Digitalization in the marketing of MSME products is one of the strategies in introducing and increasing sales of MSME products in Kepek Village, Wonosari District, Gunungkidul Regency. Community service that focuses on digital marketing training and destination branding aims to realize the development of preneur villages that can be stable in increasing productivity and product marketing. MSME managers have limitations in developing MSME product management to its evaluation. Therefore, the selection of topics to empower the growth of MSME product management to be more competitive and sustainable, especially in the halal industry. The methods used in carrying out this service include reviewing the knowledge of MSME managers to equalize perceptions, training in the use of digital platforms to market products, assisting the marketing production process, developing strategies to evaluate what can be done. Service activities are realized through training activities and teamwork together according to the respective MSME fields. The results of this service show that the importance of digitizing MSME product marketing to increase the competitiveness of MSMEs of each type of product. In addition, it opens up opportunities for MSME managers to expand marketing networks so that they can contribute to economic growth and improve community welfare.Keywords: service; training; UMKM; branding
Portrait of the Implementation of Statistics Lectures in Islamic Religious Education: An Evaluative Study with the Countenance Stake Model Rachmaningtyas, Nur Anisyah
Edusoshum : Journal of Islamic Education and Social Humanities Vol. 5 No. 2 (2025)
Publisher : Ikatan Cendikiawan Ilmu Pendidikan Islam (ICIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52366/edusoshum.v5i2.156

Abstract

The output of statistics learning in Islamic religious education study programs still tends to need to be improved. This has an impact on the next prerequisite course, namely quantitative research methodology learning. This study aims to evaluate the statistics learning process in Islamic religious education study programs. The evaluation model used in this study is the Stake Countenance Model which consists of three evaluation steps, namely antecedent, transaction, and outcomes. The subjects of this study were 104 students who took statistics courses. The instruments used in this study were RPP observation sheets, assessment documentation sheets, and interview guidelines. This study uses a quantitative research approach supported by qualitative data. The results of the study show that (1) the lecture implementation plan in one semester of statistics courses is in the good category (90.50%), (2) the statistics learning process, both practice and theory, is in the good category (87.75%), (3) student assessment documents are in the fairly good category (71.25%), (4) overall, the lecture program in statistics courses shows that no less than 75% of students are classified as students above the minimum completion.
Development of a Measurement Instrument for Implementation of Experiential-Based Islamic Learning: Evidence of Feasibility Kistoro, Hanif Cahyo Adi; Rachmaningtyas, Nur Anisyah; Jodi, Khairul Hamimah Mohammad
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 10 No 1 (2025): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v10i1.21792

Abstract

This study focuses on the development of an instrument to assess the effectiveness of experiential-based Islamic learning at the tertiary level. This research is categorized as an instrument development study, with students serving as the respondents. The sampling method employed is a stratified technique, classifying students based on their experience and participation in experiential-based Islamic religious learning. A total of 93 students from undergraduate programs in Islamic Religious Education and Sharia Banking were deemed eligible to participate. The study successfully developed a quality instrument for measuring experiential-based learning, validated through construct analysis, as well as assessed for reliability. The instrument demonstrates a high validity (0.813) and good reliability (0.909). It is supported by the identification of key components that constitute experiential-based Islamic learning (EBL), which are categorized into three aspects: independence (SD), problem-solving (PCO), and experience as a learning resource (ELS). The results indicate a favorable tendency toward the successful implementation of each aspect. Based on these findings, it is recommended that educators focus on improving the design, execution, and evaluation of the learning process. Future researchers are encouraged to develop measurement models for assessing material understanding within the context of experiential learning.
Transformation of islamic religious education learning through religious literacy assessment instruments Rachmaningtyas, Nur Anisyah; Prihono, Eko Wahyunanto; Naqsyahbandi, Fajar
Al-Misbah (Jurnal Islamic Studies) Vol. 13 No. 2 (2025): October
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/almisbah.v13i2.14274

Abstract

This study aims to assess the quality of the religious literacy assessment instrument and describe the religious literacy of elementary school students in IRE. This type of research is quantitative research with an instrument development approach using the Mardapi development model. The instrument is in the form of 25 multilevel multiple-choice questions, validated by three experts, and piloted on 233 students from nine elementary schools in the Special Region of Yogyakarta selected through a stratified random sampling technique. These schools represent high, medium, and low categories, so the results reflect the diversity of student ability levels. The analysis shows that the instrument is categorized as suitable for use, with high validity (0.85) and high reliability (0.80). The instrument is also assessed to meet scientific standards through Confirmatory Factor Analysis (CFA), so it is able to measure religious literacy objectively and comprehensively. The measurement results show that the level of religious literacy of students is still low, namely 33.00%. This finding provides important insights for IRE teachers to develop more meaningful and transformative learning evaluations. In addition, the instruments developed can be a reference for other schools in developing comprehensive evaluations, while also building a religious, tolerant, and critical generation in facing the challenges of the times.
Developing and Validating a Religious Literacy Scale for Prospective Teachers: An EFA–CFA Study in The Society 5.0 Era Rachmaningtyas, Nur Anisyah; Cahyo Adi Kistoro, Hanif; Jodi, Khairul Hamimah Mohamad
Nusantara: Jurnal Pendidikan Indonesia Vol. 5 No. 4 (2025)
Publisher : Lembaga Sosial Rumah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62491/njpi.2025.v5i4-7

Abstract

Purpose – This study aims to develop a valid and reliable instrument to measure the religious literacy of prospective teachers in the Society 5.0 era. Religious literacy is a crucial aspect that prospective teachers must possess to face the challenges of 21st-century education and serve as role models for students.Method – This study employed a development model with FGDs involving 7 experts to validate the instrument. The 25-item instrument covers five dimensions: religious knowledge, digital literacy use, digital learning skills, attitudes and values, and digital ethics. It was tested on 172 Islamic Education teacher candidates from various LPTKs, with data analyzed using EFA and CFA. Despite using a Likert scale, ML estimation was applied, as commonly done when scales have five or more categories. Findings – The analysis results showed that the instrument had good construct validity and high reliability (? = 0.915). The instrument developed in this study initially consisted of 34 items, which were then reduced to 25 items based on the results of a review by 9 experts using the Aiken Formula. Research Implications – This instrument acts as a competency map to guide educational institutions in developing more focused and contextual digital religious literacy programs. Thus, integrating digital religious literacy into the curriculum and academic culture is essential to prepare Islamic Education teachers who are both professional and exemplary in promoting moderate, wise, and relevant religious values in the digital era.
Co-Authors Hanif Cahyo Adi Kistoro, Hanif Istiati, Fuandani Jodi, Khairul Hamimah Mohamad Jodi, Khairul Hamimah Mohammad Kistoro, Hanif Cahyo Adi Naqsyahbandi, Fajar Prihono, Eko Wahyunanto Sabri Sabri Salsabela, Kamila Sari, Fitria Nurma