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All Journal SEGMEN Jurnal Manajemen dan Bisnis IKRA-ITH Informatika : Jurnal Komputer dan Informatika
Shandra Widiyanti
Universitas Bina Nusantara
Computer Science & IT Economics, Econometrics & Finance

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CUSTOMER EXPERIENCE MANAGEMENT IN LARGE-SCALE EVENTS: UNDERSTANDING THE DETERMINANTS OF INTENTION AT JAKARTA FAIR Shandra Widiyanti; Rudi Prasetyo Ardi; Anti Deisnasari
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9250

Abstract

This study investigates how visitor experiences with physical facilities and promotional voucher systems influence their intention to revisit Jakarta Fair, Indonesia's largest annual trade and entertainment event. Through a quantitative survey of 300 visitors conducted between May and June 2024, we examine the relative importance of tangible facility experiences versus promotional incentives in shaping visitor loyalty. Our regression analysis reveals that both independent variables significantly predict revisit intention, accounting for 68.7% of variance. Notably, facility experience demonstrates stronger predictive power with a standardized coefficient of 0.452 compared to promotional vouchers at 0.387. These findings suggest a shift in visitor priorities from price-focused to experience-centered decision making. The research contributes to event management literature by proposing an integrated facility-promotion synergy model applicable to large-scale events in emerging markets
Choosing The Right Campaign Using AIDA Analysis for The Coffee Shop XYZ Lorio Purnomo; Eggy Herlambang; Dotty Pertiwi; Carola Basuki; Tofik Tofik; Shandra Widiyanti; Nurina Nurina
IKRA-ITH Informatika : Jurnal Komputer dan Informatika Vol. 9 No. 3 (2025): IKRAITH-INFORMATIKA Vol 9 No 3 November 2025
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

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Abstract

Perubahan perilaku dan kebiasaan konsumen yang sebelumnya cenderung membeli kopi secara langsung di lokasi Coffee Shop kini mengalami transformasi signifikan seiring dengan perkembangan era digitalisasi. Perubahan ini terutama terlihat pada proses pemesanan, di mana konsumen saat ini dapat dengan mudah mengetahui keberadaan coffee shop serta memperoleh rekomendasi terbaik melalui sistem aplikasi digital yang tersedia. Fenomena ini mendorong semakin banyak Coffee Shop bermunculan dan melakukan promosi untuk memperkenalkan merek masing-masing. Berdasarkan kondisi tersebut, penulis melakukan observasi dan wawancara pada Coffee Shop XYZ, sebuah usaha yang baru berdiri dan sedang mencari strategi promosi yang efektif meskipun telah memanfaatkan media sosial. Tujuan penelitian ini adalah memberikan rekomendasi metode promosi yang tepat melalui media sosial guna meningkatkan Brand Awareness Coffee Shop XYZ sehingga mampu menarik calon konsumen untuk mengenal produk yang ditawarkan. Sebelum merumuskan rekomendasi, penulis telah melakukan analisis menggunakan pendekatan metode AIDA
Co-Authors Anti Deisnasari Carola Basuki Dotty Pertiwi Eggy Herlambang Lorio Purnomo Nurina Nurina Rudi Prasetyo Ardi Tofik Tofik