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All Journal bit-Tech KOLONI
Sitompul, Byanca Rebecca Yocelyn
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Penerimaan Aplikasi Kopi Kenangan Menggunakan Metode Technology Acceptance Model Sitompul, Byanca Rebecca Yocelyn; Herian, Anisah
KOLONI Vol. 2 No. 2 (2023): JUNI 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i2.468

Abstract

The purpose of this research is to analyze user acceptance of the Kopi Kenangan Application using the Technology Acceptance Model method. A questionnaire was used to collect data, including variables evaluating perceived usefulness, perceived ease of use, and attitude toward use. A total of 100 people took part in the research. Data acquired via questionnaires were validated and reliable before being analyzed using multiple linear regression techniques. The results of the first regression equation analysis demonstrate that the variable Perceived Usefulness has a significant impact on the variable Attitude toward Using, with a t count of 10.322 and a significance of p = 0.001(<0.05). The variable Perceived Ease of Use has a significant impact on the variable Attitude toward Using as the t value is 10.322 with a significance of p = 0.001(<0.05). The results of the second regression equation analysis show that the variables Perceived Usefulness and Perceived Ease of Use have a significant impact on the Attitude toward Using variable because the statistical value F count = 55.014 with a significance p = 0.001(<0.05). Keywords: Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using.
Evaluation of Watsons ID Application Adoption Among Generation Z Users: Applying the UTAUT2 Sitompul, Byanca Rebecca Yocelyn; Wulansari, Anita; Safitri, Eristya Maya
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2405

Abstract

The rapid advancement of digital technology has significantly transformed the retail landscape, particularly within the beauty and health e-commerce sector. In response to this shift, the Watsons ID application was developed to provide a fast, convenient, and feature-rich platform for online shopping. This study examines how Generation Z consumers in Indonesia adopt and use the Watsons ID application by applying the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with data collected from 410 respondents through purposive sampling. The research specifically targeted Indonesian Generation Z users who have experience with the Watsons ID application. The findings indicate that Performance Expectancy, Social Influence, Price Value, and Habit have a significant positive impact on users' intention to use the application. Furthermore, Habit and Behavioral Intention positively influence actual usage behavior. Conversely, Effort Expectancy and Facilitating Conditions do not show a significant effect on Behavioral Intention, and Facilitating Conditions also do not affect Use Behavior. These insights provide valuable guidance for e-commerce developers and beauty retailers seeking to optimize digital strategies, enhance user experience, and strengthen customer engagement specifically targeted toward Generation Z consumers in the Indonesian market.
Co-Authors Herian, Anisah Safitri, Eristya Maya Wulansari, Anita